TurboTenant · 11 hours ago
Director of Product Marketing
Denver, CO
Full-time
Hybrid
Lead/Staff, Director/Executive
$160K/yr - $180K/yr
5+ years expTurboTenant is searching for a passionate and experienced Director of Product Marketing to rapidly accelerate our growth through our Go-To-Market strategies and lifecycle marketing efforts. The ideal candidate will spearhead our GTM strategies, improve adoption rates of features, and collaborate across multiple teams to deliver impactful marketing initiatives.
Real EstateRentalRental PropertySoftware
No H1B
Responsibilities
Own growth metrics: Drive adoption and acquisition KPIs, continuously optimizing the end-to-end commercialization funnel to accelerate business growth
Lead lifecycle marketing strategy: Develop and execute lifecycle initiatives to engage and convert landlords with targeted, timely messaging
Oversee go-to-market execution: Direct TurboTenant's go-to-market strategy for product launches, feature releases, and major improvements, ensuring impactful delivery and adoption
Align marketing and product strategy: Serve as the primary strategic partner to Product leadership, ensuring tight alignment between marketing initiatives and product development priorities
Champion customer insights: Lead and participate in user research to inform product, marketing, and company-wide initiatives
Identify monetization opportunities: Uncover and communicate opportunities to drive revenue growth across product lines and company offerings
Lead and develop high-performing teams: Manage, mentor, and inspire Product Marketing team members to deliver high-impact work that supports company-level goals
Qualification
Required
5+ years of experience commercializing software products
5+ years of experience in Product Marketing, including 3+ years directly managing a team of Product and/or Lifecycle Marketers
3+ years of experience working in a startup environment, especially change management and initial positioning and messaging design
Has brought several products to market successfully through multiple channels
Expertise in using complex customer and market data to build compelling business cases for new product investments and GTM strategies
PMA or Pragmatic Certification (TurboTenant to support)
Able to prioritize expertly according to company goals
Experience with positively contributing to company strategic planning
Consistent experience hitting goals
Masterful at writing impactful copy
Experience in Intercom, or other in-product messaging tools
Experience with CRMs, audience segmentation, and automation
Skilled with deck-building, presentations, and public speaking
Has a playbook for project management
Demonstrated ability to manage a P&L perspective for product launches, including modeling business impact (ARR/ROI) and tracking post-launch results
Preferred
Experience in the real estate or proptech industry
Have experience managing a property or you are a landlord
Benefits
Competitive compensation package
22 days of PTO during the first year increasing with tenure
Annual bonus based on company performance
Equity - an owner's mindset is a big part of being a member of the TurboTeam
Comprehensive medical, dental and vision plans - with multiple plans covered at 100%
9 paid holidays per year + a paid day off for your birthday
401k Matching
Annual bike tune-up reimbursement
Company
TurboTenant
TurboTenant is a landlord and tenant software for online vacancy marketing, tenant screening, online rent payments, and rental applications.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$10.2MKey Investors
RET VenturesKirk HollandFrontRange Capital Partners
2019-07-18Series A· $6.5M
2018-09-04Series Unknown· $2.2M
2017-04-18Series Unknown· $1.5M
Leadership Team
Seamus Nally
Chief Executive Officer
Sarnen Steinbarth
Founder
Recent News
2026-01-12
2025-12-22
Company data provided by crunchbase