Insurify · 2 hours ago
Senior Manager, Lifecycle Marketing
Cambridge, MA
Full-time
Hybrid
Senior Level, Lead/Staff
$120K/yr - $160K/yr
10+ years expInsurify is one of America's fastest-growing MIT FinTech startups, recognized for its innovative approach to insurance comparison and management. The Senior Manager, Lifecycle Marketing will own the strategy and customer journey across retention channels, ensuring alignment with business objectives and driving measurable impact through experimentation and cross-functional collaboration.
Artificial Intelligence (AI)Home ServicesInsurTechLife InsurancePrice Comparison
Responsibilities
Own the strategy and customer journey across all retention channels for a new vertical and rapidly growing brand, aligning customer experience with long-term business objectives
Set the vision and roadmap for experimentation across Email, SMS, and future retention channels, ensuring rigorous testing standards, scalable learnings, and measurable business impact
Define, own, and interpret retention and lifecycle KPIs, connecting channel performance to broader business outcomes such as customer lifetime value, conversion, and profitability
Partner closely with cross-functional teams (including Product, Design, Analytics, and Marketing) to shape cohesive customer experiences, influence roadmap decisions, and ensure alignment on priorities, creative, and brand voice
Identify and implement relevant new marketing communication technologies to optimize the customer journey and experience
Operate with a high degree of autonomy in a fast-moving, ambiguous environment, making informed tradeoffs and setting direction where needed
Qualification
Required
Bachelor's degree in Marketing, Business, or a technical or quantitative field
10+ years of experience in lifecycle marketing and/or retention marketing, with demonstrated ownership of large-scale initiatives and measurable business outcomes
Demonstrated success in defining strategy, scaling and optimizing programs over time, and translating insights into sustained customer and business value
Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions
Expertise in marketing automation tools and CRM systems
Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Preferred
Strong preference for candidates with SQL experience
Braze experience a plus
Benefits
Competitive compensation
Generous stock options
Health, Dental Coverages
401K plan with match
Unlimited PTO
Generous company holiday calendar
Learning & Development Stipends
Paid Family Leave
Social impact volunteer time
Catered lunches in the office
Company
Insurify
Insurify is an insurance agency that offers auto, home, and life insurance services.
51-200 employees
H1B Sponsorship
Insurify has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
2023 (3)
2022 (4)
2021 (2)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$129.6MKey Investors
Motive PartnersRationalwave Capital Partners
2021-09-01Series B· $100M
2020-01-15Series A· $23M
2017-03-16Seed· $4.6M
Leadership Team
Snejina Zacharia
CEO and Founder
Tod Kiryazov
Co-founder; Chief Product Officer
Recent News
2025-08-30
Company data provided by crunchbase