CDK Global · 1 day ago
Sr, Product Marketer(Remote)
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $135K/yr
5+ years expCDK Global is a leading provider of cloud-based software to dealerships and OEMs across automotive and related industries. The Sr. Product Marketer will own the Go-To-Market strategy for CDK’s Fixed Operations portfolio, leading product messaging, content creation, and market strategy to drive demand generation and optimize revenue.
Computer Software
Responsibilities
Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment
Help develop and evangelize a transformative vision for CDK’s Fixed Operations Solutions product direction
Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy
Understand customer problems and find innovative solutions and new market opportunities for our solutions and exercise creative business judgment in optimizing the lifecycle profitability of the offering
Define objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.), identify levers for improving, and champion necessary initiatives to attain key results and objectives
Lead the development of persona-based positioning and messaging for different level audiences (Owner, Fixed Ops Director, Service Manager, etc..) and for different target segments
Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel
Qualification
Required
Bachelor's Degree
5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred
Proven ability to develop and execute effective product marketing strategies
Strong foundation of analytic skills to support communications and business case development
A natural collaborator with a willingness to drive hands-on tactical execution
Great communication skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
Strong speaking skills and ability to develop compelling customer-facing presentations
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
A winning attitude that inspires optimism, fun, and the desire to always be learning!
Preferred
Automotive/Retail experience
Benefits
Medical, dental, and vision benefits
Paid Time Off (PTO)
401K Matching Program
Tuition Reimbursement
Company
CDK Global
CDK Global is a leading provider of retail technology and software as a service (SaaS) solutions that help dealers and auto manufacturers run their businesses more efficiently, drive improved profitability and create frictionless purchasing and ownership experiences for consumers.
5001-10000 employees
H1B Sponsorship
CDK Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (33)
2024 (40)
2023 (27)
2022 (48)
2021 (54)
2020 (31)
Funding
Current Stage
Late StageLeadership Team
Mike Lenz
Co-Founder
David Penney
Chief Financial Officer
Recent News
2025-09-23
Digital Commerce 360
2025-09-12
MIT Technology Review
2025-09-12
Company data provided by crunchbase