Synaptics Incorporated · 3 hours ago
Sr. Manager, Marketing, Brand, Campaigns, and Sales Enablement
San Jose, CA
Full-time
Onsite
Senior Level, Lead/Staff
$160K/yr - $251K/yr
12+ years expSynaptics Incorporated is a leader in AI at the Edge, transforming user engagement with intelligent connected devices. They are seeking an experienced Sr. Manager to lead integrated marketing campaigns and drive product launches for their semiconductor solutions, aligning marketing strategies with business objectives to maximize market impact.
HardwareHuman Computer InteractionSoftware
Responsibilities
Develop and execute go-to-market (GTM) strategies for new product launches, ensuring alignment with business and growth objectives
Collaborate cross-functionally with product marketing, sales, corporate marketing, and engineering teams to define positioning, messaging, and value proposition
Partner with product marketing to consolidate market research and competitive analysis that informs product-market fit, differentiation strategies, and sales enablement materials
Design and implement integrated marketing campaigns across multiple channels (digital, content, events, PR, multimedia, programmatic ads, distribution, etc.) to drive demand generation and brand awareness
Work closely with cross-functional teams and agencies to optimize campaigns for lead generation, customer engagement, and pipeline growth
Develop and run a well thought out content marketing plan that include web content, brochures, whitepapers, blogs, case studies, videos, articles, and other thought leadership pieces to support campaigns
Partner with sales teams and distributors to ensure alignment on GTM plans, messaging, and lead conversion strategies
Develop sales enablement tools, including presentations, playbooks, and battle cards to support the sales process
Monitor and analyze campaign performance, using data-driven insights to optimize strategies and report on ROI
Work closely with the Corporate Marketing events team to understand event strategy and execution, including trade shows, webinars, and industry conferences, and ensure they are meaningfully incorporated into GTM plans
Manage relationships with key industry analysts, partners, and media to enhance brand visibility and thought leadership
Qualification
Required
Bachelor's degree in Public Relations, Communications, Marketing, or related field or equivalent
12+ years of experience in B2B marketing, GTM strategy, or campaign management, preferably in the semiconductor, electronics, or B2B high-tech industry, including 4+ years leading teams
Proven ability to drive successful product launches and marketing campaigns that deliver measurable business impact
Track record of managing high-pressure situations and providing strategic guidance
Expertise in digital marketing, demand generation, and ABM (Account-Based Marketing)
Deep storytelling, communication, and content development experience
Strong experience in marketing analytics and performance measurement
Minimal travel up to 10% required
Benefits
Discretionary annual performance bonus
Equity
Other benefits
Company
Synaptics Incorporated
Synaptics (Nasdaq: SYNA) is changing the way humans engage with connected devices and data, engineering exceptional experiences throughout the home, at work, in the car and on the go.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$400M2024-11-14Post Ipo Debt· $400M
2002-01-29IPO
Leadership Team
Rahul Patel
President & Chief Executive Officer, and Board Director
Lisa Bodensteiner
Senior Vice President and Chief Legal Officer
Recent News
GlobeNewswire
2026-01-07
2026-01-06
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