Korn Ferry · 20 hours ago
Chief Marketing Officer
San Francisco, CA
Full-time
Onsite
Director/Executive
$210K/yr - $270K/yr
10+ years expKorn Ferry is seeking a Chief Marketing Officer (CMO) to lead a modern, data-driven growth engine. The CMO will be responsible for advancing brand strategy, member acquisition, and digital transformation while integrating marketing and business development into a cohesive function.
Management Consulting
Responsibilities
Own the enterprise marketing strategy and operating plan aligned to corporate goals, with explicit segment strategies and financial guardrails
Lead annual planning, budgeting, and performance management for a marketing budget of approximately $1.3–$1.4M (~1.25% of assets)
Oversee integrated campaigns, content strategy, and storytelling across paid, owned, and earned media; ensure consistency across segments and channels
Partner with Operations/Branches to connect marketing with end-to-end member experience
Build a high performing acquisition engine across search, social, display, affiliate/partner channels; drive funnel performance (awareness → conversion → activation)
Lead adoption of the marketing automation platform; implement journey orchestration, lifecycle programs, and personalization
Establish analytics, experimentation, and attribution frameworks; socialize insights with executive peers and the Board
Align BD with marketing to prioritize agencies, associations, academies, benefits fairs, and other partners; define Tier 1–3 partner strategies and shared KPIs
Create scalable partner playbooks (offers, content, events), and measure conversions and pipeline health
Model a collaborative, zero silo culture; attract, develop, and retain high performing talent
Collaborate with the centralized Data/BI group to translate insights into segmentation, offers, and product opportunities
Lead a team of direct and indirect reports across digital, channel marketing, and BD; digital depth is developing and will benefit from hands on mentoring and standards
Qualification
Required
Bachelor's degree in Marketing or related field required
10+ years of progressive marketing leadership including 5+ years at the senior level (Director/VP/CMO)
Experience leading marketing in financial services or a closely related, regulated, consumer-facing environment
Demonstrated success in digital acquisition, funnel optimization, and marketing automation
Proven financial fluency and history of tight CFO partnership, including building P&L oriented models and investment cases
Track record scaling customers/members from modest baselines; adept at setting strategy and driving execution
B2C and B2B/partnership growth leadership; experience integrating BD/sales with marketing
Strong people leadership; ability to coach up mid-level managers and elevate performance
Preferred
MBA preferred
Company
Korn Ferry
Korn Ferry is a global consulting firm that powers performance.
10001+ employees
H1B Sponsorship
Korn Ferry has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11)
2024 (11)
2023 (5)
2022 (16)
2021 (12)
2020 (25)
Funding
Current Stage
Late StageLeadership Team
Abigail Markley
Senior Consultant - CEO Impact Accelerator
Alicen Blair
Principal - Executive Search / CEO & Board Services
Recent News
SeekingAlpha
2024-03-06
2023-12-11
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