Publicis Collective · 13 hours ago
Analyst, Retail & eCommerce
New York, NY
Full-time
Hybrid
Entry Level
$54K/yr - $80K/yr
1+ years expPublicis Collective is a forward-thinking company focused on redefining the future of marketing. The Analyst, Retail & eCommerce will support a cross-functional team in driving clients' eCommerce growth strategies, utilizing analytical skills and consumer insights to enhance digital campaigns.
AdvertisingAnalyticsCRMDigital Marketing
Responsibilities
Gather research necessary to build a new campaign focusing on the client's strategy and nurturing growth of their presence and visibility on delivery apps such as UberEats, Instacart, and Doordash
Assist the manager in gathering necessary data for plan development
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing and bid adjustments
Active monitoring and management of performance and competitive landscape
Monitor and optimize eCommerce performance to meet business objectives
Develop optimization recommendations
Utilize bid management tools and paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Implementation of optimizations and/or testing plans
Pulling and analyzing data to inform campaign reporting and helping to build insights
Responsible for granular maintenance of monthly billing cycle, as well as resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Pervue, Skai, etc
Work closely with managers to establish priorities and manage workload
Timely delivery of all work
Stay informed on industry trends and new tools and ad formats
Successful completion of training programs and any requisite certifications
Foster strong relationships with internal teams and client groups
Qualification
Required
1+ years of experience in ecommerce, bid management, and/or paid search campaign development/management/optimization
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Preferred
Experience with Pervue and Skai platforms and/or similar tools
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Collective
Publicis Collective is a creative agency that provides web analytics, internet marketing, CRM, and digital technology services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Meghan Grant
Chief Client Officer, Global Integrated Media
Recent News
2025-03-11
2024-04-10
Company data provided by crunchbase