Wild Alaskan Company · 20 hours ago
Email & SMS Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $90K/yr
5+ years expWild Alaskan Company is dedicated to promoting sustainable food systems through quality seafood delivery. The Email & SMS Marketing Manager will oversee the development and execution of marketing campaigns, ensuring alignment with brand strategy and performance metrics.
E-CommerceFood and BeverageInternet
Responsibilities
Lead end-to-end execution of email, SMS, and app push campaigns aligned with the marketing calendar
Write creative briefs, manage content, and oversee QA for accurate, on-brand delivery
Make copy or creative adjustments and build campaigns as needed to meet fast-moving deadlines
Drive A/B and multivariate testing to improve engagement and conversion
Partner with the Director of Lifecycle Marketing on lifecycle strategy and growth initiatives
Collaborate across brand, data, product, and marketing teams for integrated campaigns
Analyze results and share insights to guide future tactics and channel innovation
Other duties as assigned
Qualification
Required
Deep expertise in Iterable for email, SMS, and app push, including segmentation, personalization, campaigns, and journeys
5+ years building and executing marketing campaigns, content, and automations, or equivalent experience
Works independently in a fast-paced environment, setting priorities and driving projects without heavy oversight
Solid grasp of responsive HTML/CSS for email; able to troubleshoot and edit code
Proven track record managing customer journeys (flows and triggers) and running A/B or multivariate tests
Naturally curious and improvement-focused—questions assumptions and acts on insights
Decisive and proactive; spots process or data gaps and implements solutions early
Owns projects end to end, from idea through build, QA, and performance analysis
Collaborates effectively across teams to keep work unblocked and aligned
Preferred
Experience creating campaigns for other channels (paid social, search, etc.)
Working knowledge of Figma with ability to edit/create emails
Familiarity with Intercom, Asana, Looker, Sendgrid, and Hightouch or another CDP
Benefits
Health, vision, and dental insurance
401k
PTO
Safe/sick time
Vacation
Parental leave
A delicious box of free fish every month
Company
Wild Alaskan Company
The Wild Alaskan Company offers an online direct-to-consumer membership service for premium wild-caught seafood.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$13.36M2022-03-16Debt Financing· $0.9M
2021-04-08Series A· $11.96M
2018-04-27Seed· $0.5M
Leadership Team
Arron Kallenberg
Founder and CEO
Recent News
Business Insider
2024-05-24
2024-05-24
Company data provided by crunchbase