Workiva · 7 hours ago
Senior Account Based Marketing Manager
United States
Full-time
Remote
Senior Level
$106K/yr - $172K/yr
6+ years expWorkiva is a company focused on driving innovation in account-based marketing. The Senior Account-Based Marketing Manager will be responsible for planning, executing, and measuring integrated marketing campaigns aimed at generating pipeline and bookings from target accounts, collaborating closely with various teams to ensure campaign success.
AnalyticsBusiness Process Automation (BPA)Enterprise SoftwareGovernmentRisk ManagementSoftware
Responsibilities
Develop and execute global marketing strategies that engage target accounts. This includes determining which campaigns require an ABM approach, identifying target accounts, selecting the right channel mix and content, executing campaigns, and reporting results
Manage and support the execution of multiple campaigns simultaneously by implementing tailored strategies and tactics across both customer acquisition and expansion efforts
Lead the account qualification and selection process using intent data and propensity modeling
Collaborate with Product Marketing and cross-functional teams to create impactful content and messaging for target accounts across various channels, including email, digital platforms, field events, and more
Work closely with sales teams to ensure alignment on target accounts, coordinate sales enablement materials, and facilitate a smooth handoff and successful progression of qualified accounts
Report on each ABM campaign outcomes, tracking key performance indicators (KPIs) such as pipeline generation, bookings, revenue impact, engagement metrics, funnel progression, and deal velocity
Utilize ABM platforms, marketing automation, CRM, and other relevant tools to monitor campaign performance, derive insights, and recommend campaign optimizations
Stay current on industry trends, best practices, and emerging technologies in ABM to continuously innovate and improve strategies
Qualification
Required
Bachelor's degree or equivalent combination of education and experience in a related field. Related fields are marketing, sales, or partner-related
6+ years in account-based marketing, demand generation, and closely related marketing fields
Preferred
Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment
Proven experience in creating and executing targeted account campaigns with a strong record in meeting/exceeding pipeline and bookings goals
Proven ability to influence and lead without authority across Sales leadership
Strategic and consultative thinker with strong execution abilities
Strong project management skills, data-driven decision-making, and resource allocation
Expertise in data interpretation and making informed recommendations
Experience with 'Dark Social' and understanding the B2B buyer's journey outside of tracked channels
Adept at managing multiple priorities and tight deadlines
Experience with account-based marketing platforms, 6Sense preferred
Proficiency in Marketo and Salesforce is highly preferred
Benefits
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
Company
Workiva
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
1001-5000 employees
H1B Sponsorship
Workiva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (3)
2023 (1)
2022 (3)
2021 (1)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$680.58MKey Investors
Bluestem Capital
2023-08-14Post Ipo Debt· $625M
2014-12-12IPO
2014-10-17Series Unknown· $0.69M
Leadership Team
Julie Iskow
President & CEO
Penny Ashley Lawrence
SVP, CPX (Customer & Partner Experience)
Recent News
2026-01-22
2026-01-07
The Motley Fool
2025-12-31
Company data provided by crunchbase