El Pollo Loco, Inc. · 3 hours ago
MANAGER, LOCAL STORE MARKETING
Costa Mesa, CA
Full-time
Hybrid
Mid, Senior Level
5+ years expEl Pollo Loco, Inc. is a well-established restaurant chain known for its citrus-marinated, fire-grilled chicken. The Manager, Local Store Marketing is responsible for developing and executing marketing campaigns that drive traffic and sales to local stores, while collaborating with franchise operators and cross-functional teams to enhance brand awareness and community engagement.
Food and Beverage
Responsibilities
Acts with independence and discretion in setting quarterly and annual objectives and priorities for local restaurant marketing, developing plans to meet established sales, transaction, and other goals
Leads the annual DMA planning meetings across all markets with franchise operators, communicating the marketing plan and ad fund budget and evangelizing local market programs to build awareness, community engagement and sales
Identifies, evaluates and executes local market activations that generate awareness and buzz for El Pollo Loco, ensuring that the brand stands out in the markets in which we operate
Leads the development of marketing strategies to drive brand awareness, sales and traffic for El Pollo Loco new restaurant openings (NROs) in new markets. Directs paid, earned and owned media efforts to maximize effectiveness of NRO budget
Project manages all new restaurant opening marketing initiatives, including the development and implementation of community engagement activities, grand opening plans, and partnering with operations and training teams to ensure marketing strategies align with operations excellence
Leads restaurant refresh program, including serving as the subject matter expert for all designated market areas (DMAs) when partnering with company and franchisee leadership to develop local marketing strategies for restaurant remodels that positively impact sales
Develops and execute marketing campaigns for local stores
Develops the strategy and management of the Field Marketing Toolkit and Portal, developing programs designed to drive sales and transactions that have been vetted through testing
Leads the implementation of the store level fundraising program, building brand affinity and community engagement in our markets
Leads analysis on efficacy of local marketing strategies
Develops strategies for improvement based on campaign results
Other activities, duties or responsibilities that are assigned by your supervisor
Qualification
Required
Bachelor's degree required
A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience
QSR or related industry experience is a plus
Possess and maintain a valid driver's license
Strong people leadership skills, including the ability to recruit, train & develop at least one direct report
Ability to provide both thought leadership and effective customer service to franchisees and company-operated restaurants
Confidence in execution of strategic initiatives
Must be decisive and able to make fact-based decisions
Strong analytical and problem-solving mindset and skills; meticulous attention to detail
Ability to effectively communicate with internal and external business partners
Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines
Ability to read, write, and interpret complex reports, documents, and correspondence
Adept at managing and prioritizing competing time sensitive requests while working well in a team atmosphere that may be under pressure
Ability to exercise independent judgment on matters of significance to the company
Ability to work weekends and extended work schedules as needed
Must be willing and able to travel locally within Southern California and to out-of-state restaurant locations, as needed by car or airplane
Benefits
Hybrid work schedule
Competitive pay and bonus
Medical + Dental + Vision Insurance
401(K) Plan with match and immediate vesting
HSA savings accounts
Vacation + Sick Pay + 12 Paid Holidays
Amazing office culture
Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
Discounts on theme parks, movie tickets, sports events, hotels and more…
Company
El Pollo Loco, Inc.
In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$59.7MKey Investors
CapitalSpringFreeman Spogli
2025-05-21Private Equity· $14.7M
2014-07-25IPO
2007-12-27Private Equity· $45M
Leadership Team
Elizabeth Williams
Chief Executive Officer
Recent News
legacy.thefly.com
2026-01-21
2026-01-11
Company data provided by crunchbase