Business Development Manager, Audience Activation jobs in United States
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Dynata · 14 hours ago

Business Development Manager, Audience Activation

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$80K/yr - $120K/yr
date3+ years exp

Dynata is seeking a dynamic Business Development Manager, Audience Activation to drive new business growth across agencies, publishers, and media holding companies. The role involves developing and closing new accounts, engaging clients, and collaborating with internal teams to ensure client satisfaction.

AnalyticsBusiness DevelopmentInformation TechnologyMarket ResearchMarketingTest and Measurement
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H1B Sponsor Likelynote

Responsibilities

Drive New Business: Prospect, pitch, and close new accounts across agencies, publishers, and ad tech partners. Expect 80–100% focus on new logo acquisition initially
Pipeline Development: Build and maintain a robust pipeline using existing relationships and proactive outreach
Client Engagement: Conduct discovery meetings to identify client challenges and position audience activation solutions that drive measurable results
Strategic Sales Execution: Develop customized proposals, RFP responses, and pricing structures; negotiate contracts to close deals and meet revenue targets
Market Insights: Stay current on programmatic trends, audience data usage, and evolving privacy regulations to guide client conversations
Collaboration: Partner with internal teams (Product, Operations, Marketing) to ensure seamless activation and client satisfaction
Performance Management: Report on pipeline, forecast accuracy, and revenue results; manage against quarterly and annual quotas

Qualification

Digital media salesProgrammatic media expertiseAudience data strategiesSales managementNegotiation skillsTrade DeskLiveRampNeustarRelationship buildingPresentation skills

Required

3–7+ years of success in digital media, programmatic, or audience data sales
Established relationships with key decision-makers at media agencies, holding companies, and DSPs
Proven track record of meeting or exceeding revenue goals; comfortable managing a complex sales cycle
Deep understanding of programmatic media, 3rd-party audiences, and data activation strategies
Exceptional presentation, negotiation, and relationship-building skills
Self-motivated, persistent, and thrives in a quota-driven environment

Preferred

Experience with platforms such as The Trade Desk, LiveRamp, Neustar, or similar data ecosystems

Benefits

Full range of medical and other benefits
Competitive 100% sales target incentive program

Company

Dynata

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Glassdoor3.2
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Dynata engages in first-party data and data services.
dateFounded in 1999
location
Plano, Texas, USA
people-size5001-10000 employees
web-link
https://www.dynata.com/

H1B Sponsorship

Dynata has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (8)
2023 (9)
2022 (18)
2021 (15)
2020 (20)

Funding

Current Stage
Late Stage
Total Funding
$31.5M
2024-05-28Debt Financing· $31.5M
2015-01-01Private Equity

Leadership Team

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Mike Petrullo
Chief Executive Officer
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Dilip Nagaraja
CTO/CIO
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Recent News

PR Newswire
Dynata Achieves ISO 20252 Certification
2025-11-11
FF News | Fintech Finance
Revolut Reveals Dangerous Confidence Gap as Brits Lose Thousands to Unverified Financial Advice
2025-10-30
PR Newswire
Deterioration of consumer outlook and spending intentions eases, but no all-clear signal as pressures persist--Bain/Dynata Consumer Health Indexes
2025-10-16
Company data provided by crunchbase