Cvent · 5 hours ago
Senior Manager/Manager, Marketing AI Strategy
McLean, VA
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expCvent is a leading meetings, events, and hospitality technology provider, and they are seeking a strategic, AI-focused marketer to drive their Marketing AI portfolio and AI Center of Excellence. In this high-impact role, the candidate will define, prioritize, and govern marketing’s AI roadmap, ensuring alignment with business priorities and compliance with enterprise standards.
FinanceFinancial ExchangesFinancial Services
No H1B
Responsibilities
Lead an outcome-driven Marketing AI portfolio
Own the portfolio and roadmap for marketing AI use cases, ensuring tight alignment with business goals and Marketing leadership priorities.Own the intake-to-value lifecycle for AI projects: from idea, to business case, to pilot, to scaled deployment
Partner with AI advocates across marketing sub-departments to drive adoption and identify high-value, near-term use cases for core marketing flows
Co-own the Marketing AI system architecture, spanning martech platforms, AI/automation engineering, and technical governance
Scale AI adoption through shared platforms, strong enablement, a standardized data layer, and reusable solutions that accelerate time-to-value and deliver consistent, measurable outcomes
Design and evolve Marketing’s AI system architecture to support cross-functional use cases (e.g., content, analytics, creative, orchestration)
Own technical controls and final reviews with IT, Security, and Compliance, including guardrails, release criteria, and support for AI tool and vendor selection
Define and maintain governance policies, standards, and documentation for marketing AI use (including risk, compliance, and quality)
Develop and steward requirements for clean, governed, integrated, and usable data products that power marketing AI
Partner with data and analytics teams to automate dashboards and reporting that track AI adoption, performance, and ROI
Establish and track clear success metrics for AI initiatives (e.g., time saved, cost avoidance, pipeline/revenue impact, quality improvements)
Evaluate rolling performance post-launch and use those insights to decide what to scale, iterate, or retire
Partner with enablement and operations teams to build playbooks, trainings, and communication plans that drive AI adoption across Marketing
Work closely with AI champions and functional leaders to embed AI into core workflows and ensure a consistent, governed approach
Qualification
Required
8+ years of experience in marketing, sales, or revenue operations, including at least 3 years leading AI projects
Proven ability to manage multi-phase AI projects in a complex global environment, from initial discovery through scaled deployment
Demonstrated success driving stakeholder alignment and change management in fast paced, ambiguous, and matrixed organizations
Advanced understanding of AI concepts and significant hands-on experience with tools such as: ChatGPT, Microsoft Azure OpenAI, Claude, Google Gemini, Glean and similar enterprise AI platforms, Copy.ai, Jasper, Writer, etc
Exceptional project management skills across planning, stakeholder communication, and dependency management in complex, cross-functional environments
Demonstrated executive presence and strong written and verbal communication skills, with the ability to build cohesive, customer-focused teams
Skilled at crafting clear technical and business documentation and simplifying complex concepts for non‑technical stakeholders
A strong problem-solver, comfortable breaking down ambiguous problems into clear, actionable work
Highly data-driven, using quantitative and qualitative insights to inform decisions and trade-offs
Comfortable working across global, matrixed teams while navigating multiple priorities and stakeholders
Self-motivated, curious, and resilient, with a track record of thriving in collaborative, high-accountability teams
An excellent communicator and influencer, able to simplify complexity and drive alignment across all levels of the organization
Preferred
Hands-on technical experience with marketing technology platforms such as: Marketing automation, CRM and customer data platforms, Data warehouses and analytics environments, Web and digital experience systems
Company
Cvent
Join #CventNation! www.cvent.com/careers What We Do: Cvent is a global market-leading meetings, events, & hospitality technology provider.
Founded in 1999Sydney, New South Wales, AUS
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Reggie Aggarwal
Founder & CEO
Dan Lapus
Senior Vice President / Co-Founder
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