APS Payroll · 10 hours ago
Marketing Communications Specialist - Dallas, TX
Dallas, TX
Full-time
Hybrid
Mid Level
3+ years expAutomatic Payroll Systems Inc. is a company focused on simplifying payroll and HR processes for mid-market organizations. They are seeking a Marketing Communications Specialist responsible for developing and managing customer-facing content and brand communications to enhance market narrative and support revenue growth.
Human ResourcesManagement ConsultingSaaSSoftware
Responsibilities
Own APS content strategy and editorial calendar, aligning themes and deliverables with company, sales, product, and revenue priorities
Write and edit high-impact B2B content across formats, including website pages, landing pages, blogs/articles, thought leadership, sales collateral, partner content, event materials, and social copy as needed
Own product marketing content by developing and maintaining core product messaging assets, including positioning narratives, product pages, solution briefs, feature/benefit copy, launch and update communications, competitive/FAQ content, and internal product enablement materials in partnership with Product and Sales
Develop territory-, industry-, and segment-specific content and messaging to support APS’s new-market expansion efforts, including localized landing pages, outbound and nurture copy, and market-entry content kits for Sales
Manage and continuously improve website content to ensure accuracy, clarity, brand consistency, and timely updates. Maintain a content refresh roadmap and backlog
Lead marketing email writing, including campaign emails and nurture sequences, in partnership with Marketing Operations; develop reusable content modules and support ongoing testing and optimization
Conduct customer and SME interviews and produce case studies end-to-end, including discovery, drafting, approvals, and publication
Plan, execute, and optimize review campaigns to increase review volume and quality; respond to reviews in the APS brand voice within established timelines
Support referral and advocacy programs by developing client and employee referral content (landing pages, email, and internal communications, shareable templates) and converting advocates into usable proof assets
Extract themes and proof points from reviews and customer stories to strengthen messaging across marketing, sales, product, territory, referral, and partner materials
Manage and govern all marketing assets, including organization, tagging, version control, retiring outdated materials, and identifying content gaps
Serve as the primary content partner for the Channel/Partner team by addressing ongoing content needs and creating partner GTM content kits, including co-branded collateral, partner landing pages, joint campaign copy, and selling resources that ensure message consistency across partner motions
Repurpose event and campaign content into multi-channel assets to maximize return on marketing investments, including tradeshow-driven follow-up, web content, partner materials, and sales enablement
Collaborate with the paid media agency by supplying campaign messaging, ad copy, and landing page content; review creative to ensure strategic and brand alignment
Collaborate with Sales, Product, and Revenue Operations to ensure content supports lead generation, prospect engagement, retention, and pipeline impact
Other responsibilities as needed or assigned
Qualification
Required
3+ years of experience in content marketing, marketing communications, or B2B copywriting—preferably in the SaaS industry
Strong portfolio demonstrating website and landing-page copy, email campaign and nurture writing, long-form content (blogs/articles/whitepapers), and customer storytelling (case studies)
Proven ability to interview SMEs and customers and translate complex concepts into clear, compelling marketing narratives
Experience managing content libraries or enablement platforms (Mindtickle or similar), including organization, version control, and content refresh processes
Excellent strategic thinking and ability to balance hands-on execution with strategic oversight
Strong client-centric focus
Outstanding communication skills across internal teams and external audiences
Strong attention to detail and follow-through in a deadline-driven environment
Must be able to work the hours necessary to successfully perform in this position
Must understand all company guidelines, procedures, and workflow
Must be willing to embrace the APS culture, which includes respect, communication, teamwork, client focus, continuous change, training, and other learning opportunities
Preferred
Bachelor's degree in Marketing or related field preferred
Experience running or supporting customer advocacy/review programs (G2, TrustRadius, Gartner Peer Insights, etc.) preferred
Experience collaborating with agencies on paid campaigns and providing ad/landing-page messaging support is preferred
Benefits
Medical, Dental & Vision Insurance (employee only tier of coverage for medical and vision paid at 100% by APS)
Short Term Disability (short term disability paid at 100% by APS for employee)
Long Term Disability
Life Insurance
401(k) for Retirement (eligible after 3 months of employment; employer match/no vesting schedule)
Paid time off (PTO)
Holiday paid time off
Voluntary Time Off
Company
APS Payroll
At APS, our mission is simple: to make payroll and HR easier.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
A
Aaron Johnson
President
Recent News
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