Snowflake · 7 hours ago
Senior Director, GTM Field Enablement
Menlo Park, CA
Full-time
Onsite
Director/Executive
$260K/yr - $341K/yr
10+ years expSnowflake is a company focused on empowering enterprises and individuals through innovation and collaboration. As the Senior Director of GTM Field Enablement, you will serve as a strategic partner to the sales leadership, leading a team responsible for training and readiness programs for the sales force. Your role involves bridging the gap between go-to-market strategy and field execution to ensure sales effectiveness.
AnalyticsArtificial Intelligence (AI)Cloud Data ServicesData ManagementEnterprise SoftwareSoftware
Responsibilities
Own the onboarding and continuous "everboarding" journey for direct GTM roles, ensuring time-to-productivity is constantly accelerating
Ensure the field is proficient in Snowflake’s sales methodology and GTM plays. You will lead the "field-testing" of new programs to ensure they are practical and high-value for sellers
Lead manager-specific onboarding and "Front Line Manager" programs, focusing on deal coaching skills, pipeline management, and leadership behaviors. Equip Sales Leaders with the frameworks, coaching rubrics, and execution rhythms they need to lead high-performing teams
Define and maintain the "Gold Standard" competency models for each role, mapping learning paths to the specific skills required to excel at Snowflake
Work with Global VPs to understand regional nuances while ensuring a consistent global standard for how Snowflake engages with customers
Act as the "voice of the field" for the central enablement teams. You will provide the qualitative insights and field requirements that inform the content and tools produced by the centralized engine
Qualification
Required
Minimum of 10 years of experience in Sales Enablement, Sales Leadership, or GTM Strategy, with at least 5 years specifically within the B2B SaaS sector
5+ years of direct people management experience, including leading teams that support multi-segment sales organizations (e.g., Enterprise and Commercial/Mid-Market)
Proven experience presenting strategy and performance metrics directly to C-Suite or VP-level stakeholders
Demonstrated history of partnering with cross-functional leaders (Marketing, Product, and Sales) to launch GTM initiatives
Minimum of 2 years in a role primarily focused on training delivery, curriculum design, or professional education
Able to leverage quantitative analysis and key performance metrics to transform raw data into actionable insights that improve business outcomes
Preferred
Experience scaling an enablement function within a 'hyper-growth' environment (e.g., doubling headcount or revenue year-over-year)
Prior experience as a quota-carrying sales representative or a front-line Sales Manager with a track record of meeting or exceeding targets
Experience designing specific enablement paths for the entire revenue 'pod,' including SDRs, Account Executives (AEs), Solutions Engineers (SEs), Professional Services (PS), Partner Managers, and Customer Success
Deep familiarity or certification in established sales methodologies (e.g., MEDDPICC, Force Management, Challenger, or Winning by Design)
Documented examples of influencing a major shift in sales behavior or GTM strategy that resulted in a measurable lift in revenue or win rates
Benefits
Medical, dental, vision, life, and disability insurance
401(k) retirement plan
Flexible spending & health savings account
At least 12 paid holidays
Paid time off
Parental leave
Employee assistance program
Other company benefits
Company
Snowflake
Snowflake is a cloud data platform that provides a data warehouse as a service designed for the cloud.
5001-10000 employees
H1B Sponsorship
Snowflake has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (428)
2024 (281)
2023 (154)
2022 (182)
2021 (113)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$2.03BKey Investors
Sequoia CapitalICONIQ GrowthAltimeter Capital
2022-04-19Post Ipo Equity· $621.46M
2020-09-16IPO
2020-02-07Series G· $479M
Leadership Team
Sridhar Ramaswamy
Chief Executive Officer
Benoit Dageville
Snowflake Co-founder, President of Product
Recent News
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Company data provided by crunchbase