Haleon · 4 hours ago
Associate Brand Manager, Advil
Warren, NJ
Full-time
Hybrid
Entry, Mid Level
$116K/yr - $145K/yr
2+ years expHaleon is a purpose-driven consumer company focused on everyday health. The Associate Brand Manager for Advil will drive brand performance through data-driven analytics and cross-functional collaboration, while overseeing marketing execution and supporting innovation initiatives.
ConsumerHealth CareMedical
Responsibilities
Analyze business performance to uncover drivers and drainers, recommending actions to strengthen brand health and consumption short-term and long-term
Report on consumption, share, equity, media, and digital performance
Support brand strategy input across the full innovation lifecycle, from ideation through launch and post-launch optimization
Partner cross-functionally with R&D, Insights, Packaging, Supply Chain, Sales, and Finance to drive aligned innovation plans
Lead go-to market planning in collaboration with agency and cross-functional teams, including launch timing, channel strategy, and execution plans
Support financial evaluation of innovation projects, including business cases, volume forecasts, and launch assumptions
Advise packaging development to ensure strong shelf impact and brand consistency
Oversee digital performance & media allocation across major retailers
Manage creative development and approvals, ensuring alignment with brand, promotions, retailer & MRL requirements, brand objectives, and platform best practices
Partner with Amazon team on assortment optimization for creation of new packs that will drive incremental brand performance
Partner with Last Mile leads on campaign planning, spend allocation and cross-retailer activations
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field
Minimum 2 years of experience in Brand Management, Trade Marketing, Digital Marketing related role with familiarity with market insight systems (e,g, IRI/Nielsen/Numerator), digital analytics, social listening, and performance media dashboards working in a related industry
Experience executing full-funnel marketing campaigns
Experience driving and leading a marketing project
Must be data‑driven with ability to identify patterns, drivers, risks and opportunities
Demonstrated ability to take initiative, anticipates needs, and proposes solutions rather than waiting for direction
Ability to manage multiple, complex projects and tracks progress carefully
Demonstrated ability to builds strong relationships, communicate clearly and adapt to different audiences
Must be comfortable navigating evolving digital tools, platforms, and content requirements
Actively seeks consumer insights and incorporates them into decisions and understands how consumers shop, behave online, and perceive brands
Must be able to work in high volume, fast paced environment
Preferred
Experience preferably in CPG
Executing full funnel marketing campaigns
Experience working with creative, media and shopper agencies
Experience leading a consumer-focused project (e,g, Innovation project, Marketing Campaign)
Benefits
Generous 401(k) plan
Tuition reimbursement
6 months paid parental leave
Healthcare programs where the company pays for the majority of your medical coverage for you and your family
Discretionary bonus based on the achievement of key business performance and other incentive/recognition programs
Company
Haleon
Haleon is to deliver better everyday health with humanity.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.06B2025-01-16Post Ipo Secondary· $3.06B
2022-07-18IPO
Leadership Team
Brian McNamara
Chief Executive Officer
Carl Haney
Chief R&D Officer
Recent News
GlobeNewswire
2026-01-23
2026-01-11
2026-01-11
Company data provided by crunchbase