Hathway: Now Bounteous · 1 day ago
Senior Paid Search Specialist (Contract)
United States
Contract
Remote
Senior Level
5+ years expBounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. The Senior Paid Search Specialist will support Marketing Services and Digital Experience Optimization teams in activating and optimizing paid search programs for enterprise clients across various platforms.
Internet
Responsibilities
Drive revenue and growth for clients by translating business objectives and media plans into tactical paid search strategies and executable roadmaps
Own end-to-end campaign execution: build, QA, launch, optimize, and report on paid search campaigns across Google Ads, Microsoft Ads, and SA360
Manage ongoing performance optimization across keywords, queries, audiences, bidding, creative/ad copy, landing page alignment, and budget pacing
Monitor pacing, budgets, and campaign quality assurance across paid search channels
Develop and present clear, professional reports and insights for internal stakeholders and clients, highlighting results and optimizations
Stay current on platform updates, ad tech innovations, and industry best practices; proactively identify testing opportunities (A/B tests, betas, variants)
Participates in and contributes to discovery activities with oversight from Leads/Directors
Carefully track and record billable time and ensure deliverables meet Bounteous quality standards
Proven experience supporting B2B paid search, including lead-gen optimization and intent-based segmentation
Proven experience supporting healthcare or similarly regulated categories (health services, health tech, insurance, pharma-adjacent, benefits, etc.)
Ability to diagnose complex issues, recommend solutions, and implement changes efficiently
Experience with keyword research frameworks, query mining, ad copy development, and A/B testing methodology
This role requires a future-focused mindset and comfort operating in an AI-first paid search environment, where automation, creative systems, and measurement strategy are evolving quickly
Qualification
Required
Experience working across the search landscape
Act as savvy subject matter expert on dynamic client-facing teams
Experience supporting B2B paid search, including lead-gen optimization and intent-based segmentation
Experience supporting healthcare or similarly regulated categories (health services, health tech, insurance, pharma-adjacent, benefits, etc.)
Ability to diagnose complex issues, recommend solutions, and implement changes efficiently
Experience with keyword research frameworks, query mining, ad copy development, and A/B testing methodology
Future-focused mindset and comfort operating in an AI-first paid search environment
Promote and enforce awareness of key information security practices
Identify, assess, and report security risks
Understand and evaluate how data is stored, processed, or transmitted
Ensure data protection measures are integrated throughout the information lifecycle
Drive revenue and growth for clients by translating business objectives and media plans into tactical paid search strategies and executable roadmaps
Own end-to-end campaign execution: build, QA, launch, optimize, and report on paid search campaigns
Manage ongoing performance optimization across keywords, queries, audiences, bidding, creative/ad copy, landing page alignment, and budget pacing
Monitor pacing, budgets, and campaign quality assurance across paid search channels
Develop and present clear, professional reports and insights for internal stakeholders and clients
Stay current on platform updates, ad tech innovations, and industry best practices
Participates in and contributes to discovery activities with oversight from Leads/Directors
Carefully track and record billable time and ensure deliverables meet Bounteous quality standards
Preferred
5+ years hands-on experience managing paid search campaigns in platforms such as Search Ads 360, Google Ads and Microsoft Ads
Proficiency and/or experience in majority of the following: Search: Google Ads, SA360, Microsoft Ads
Strong knowledge of campaign analysis, keyword research, creative testing, targeting, and budget management
Agency or consulting experience required; experience collaborating directly with clients preferred
Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines
Strong communication and presentation skills; comfortable leading client conversations
Analytical problem-solver with the ability to diagnose issues and recommend actionable solutions
High proficiency in Excel/Google Sheets
Comfortable working within project management tools like Jira, Monday, Asana, Smartsheet, etc
Relevant paid search certifications (Google Ads, SA360, etc) strongly preferred
Benefits
Professional growth – Ongoing training, certifications, and opportunities to stretch into new platforms and disciplines.
Collaborative culture – Work alongside strategists, analysts, and creatives who challenge and support you.
Meaningful impact – Help some of the world’s leading brands grow through measurable, data-driven media strategies.
Company
Hathway: Now Bounteous
Hathway is now Bounteous! Follow the new Bounteous Restaurant & Convenience LinkedIn page for industry news, insights, and more.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-11-11Acquired
Leadership Team
Jenny Frith, PHR
Director, People Success Business Partner
Company data provided by crunchbase