Guardian Jobs · 13 hours ago
Head of Marketing
Oregon, United States
Full-time
Hybrid
Director/ExecutiveGuardian Jobs is seeking a Head of Marketing to lead a multidisciplinary team during a period of significant change. The role involves setting the strategic direction for Marketing, overseeing campaigns, digital channels, and stakeholder engagement, while ensuring alignment with the company's business objectives.
Marketing & Advertising
Responsibilities
Lead and inspire a high-performing marketing team that drives engagement and impact
Create and implement an integrated marketing strategy aligned to business objectives across all RSSB offerings, including Affiliation, Training, Consultancy, Supplier Assurance, and business units
Establish Marketing as a credible strategic partner to the CEO and senior leadership team
Oversee the development of digital and traditional marketing campaigns across multiple platforms
Protect and enhance RSSB’s reputation, ensuring consistent and coherent brand presence
Lead content and publishing activity to ensure knowledge outputs are accessible, high-quality, and aligned with member and customer needs
Ensure digital marketing approaches support customer-centric engagement and effective commercial strategies
Leverage improvements in CRM and analytics to enhance customer insight, targeting, and measurement
Maximise the value of the new website, enabling personalisation, improved UX, and effective digital engagement
Lead the development of the Public Affairs strategy, strengthening RSSB’s profile with political stakeholders and policy influencers
Build relationships with media to position RSSB as a trusted industry expert
Work closely with Commercial colleagues to support lead generation, retention, and revenue targets
Provide tools, content and materials that enable commercial teams to meet their objectives
Evaluate UK and international markets to identify growth opportunities for Affiliation, Training and Consultancy
Manage relationships with marketing suppliers and the external agency, including briefs, budgeting and project oversight
Ensure the Brand Experience, Events, and Content Teams work collaboratively to deliver coherent and high-quality outputs
Lead the development of a video strategy and manage production of marketing videos with the preferred supplier
Qualification
Required
Skilled in defining, managing and analysing marketing strategy, including segmentation, KPIs, budgeting, messaging and channel planning
Proficient in using performance metrics such as CAC, LTV and CAC:LTV to optimise digital channels
Experienced in developing dashboards, trackers, and cross-functional tools to support consistent execution and reporting
Strong ability to adapt marketing strategies in line with emerging digital technologies, CRM capabilities and analytics developments
Proven ability to build constructive relationships across teams and lead effectively through organisational change
Demonstrated agility in managing shifting priorities and balancing competing demands
Experience managing and mentoring teams, including capability building and resource planning
Holder of a professional marketing or communications qualification
Expert communicator able to tailor messages to diverse audiences and influence internal and external stakeholders
Benefits
30 days annual leave (plus bank holidays)
A holiday buy and sell scheme
Private medical and dental cover
A season ticket loan and travel subsidy
Access to a cycle to work scheme
Volunteer leave
A performance related bonus
Pension
Company
Guardian Jobs
Guardian Jobs brings you quality jobs from the best recruiters in the UK and beyond. We have the jobs for quality candidates like you.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase