K Strategies Group · 10 hours ago
Marketing And Public Relations Sr. Specialist
Dallas, TX
Full-time
Hybrid
Senior Level
5+ years expK Strategies Group is an award-winning marketing and public relations agency with extensive experience in helping organizations enhance their market presence. They are seeking a Senior Marketing and Public Relations Specialist to develop and execute marketing campaigns, oversee the creation of marketing materials, and lead public relations initiatives.
AdvertisingMarketingPublic Relations
Responsibilities
Develop and execute marketing campaigns, including thoughtful strategies and clear action plans
Oversee the creation of professional and consistent marketing materials such as brochures, flyers, presentations, newsletters, and digital assets
Plan and execute strategic social media campaigns aligned with analytics and brand objectives
Define success through KPIs and track performance metrics across marketing efforts
Update content and manage basic template-based websites (experience with Squarespace or WordPress preferred)
Experience producing and editing video and podcast content
Lead and execute public relations campaigns, including media strategy and messaging development
Draft compelling and structured content, such as public relations plans, press releases, website copy, social media posts, and project reports
Coordinate and manage media outreach, pitch stories to journalists, and monitor press coverage and analytics
Build and deliver client-ready presentations to executives, boards, and community stakeholders
Coordinate event logistics for press conferences, grand openings, focus groups, and community engagements from planning through execution
Experience managing individuals or small teams with demonstrated autonomous leadership and training capabilities
Conduct quality checks on all deliverables to ensure accuracy, clarity, and alignment with client expectations
Qualification
Required
Senior-level role requiring 5+ years of marketing and public relations experience
Bachelor's degree in Marketing, Public Relations, Communications or a related field
Strong writing and editing skills with a solid understanding of AP Style
Proven experience managing media campaigns and established relationships with reporters
Ability to manage multiple projects in a fast-paced environment with tight deadlines and high client expectations
Strong communication and messaging skills to effectively engage audiences
Experience in marketing strategy, campaign development, and performance analysis
Exceptional client service and relationship-building abilities
Excellent organizational and problem-solving skills
Preferred
Bilingual (English and Spanish) is a plus
Market research and trend analysis experience preferred
Experience producing and editing video and podcast content
Update content and manage basic template-based websites (experience with Squarespace or WordPress preferred)
Benefits
Ability to work approximately 50% remotely
PTO (3 weeks) and 9 paid holidays
Cell phone allowance
401K with matching
Health, dental, vision and life insurance
Short Term Disability (STD), Long Term Disability (LTD) and Accidental Death & Dismemberment (AD&D)
Company
K Strategies Group
Reputation for excellence. Relationships built on trust.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase