M Resort Spa Casino · 19 hours ago
Vice President of Marketing
Henderson, NV
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expM Resort Spa Casino is part of PENN Entertainment, a leader in integrated entertainment and casino gaming experiences. The Vice President of Marketing will develop and execute strategic marketing initiatives that enhance brand value, drive revenue generation, and lead the marketing team in achieving operational excellence.
CasinoHospitalityHotelWellness
Responsibilities
Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value
Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company
Drives improved program results in all areas of responsibility through staff development and training programs, and established methods, procedures and guidelines to maintain desired standards, and high quality service, then monitors results through inspection, evaluation and analysis. Makes changes if necessary to achieve end result
Responsible for assessing, anticipating and reacting to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions
Lead departments through active participation
Management accountability for all team members for day to day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation
Ensures appropriate IT resources are available to run programs
Familiarization with all company Brand programs and systems and provides input to improve Brand direct marketing efforts
Responsible for the overall integrity of daily operations, offers and customer database information Maintain compliance with policies and procedures
Presents oneself as a credit to the company and encourages others to do the same
Performs all other related and compatible duties as assigned
Qualification
Required
Bachelor's degree (B.A./B.S.) from an accredited four-year college or university; MBA preferred
Five years progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation
Must be proficient in Microsoft applications (Excel, Access, Word)
Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results
Proven managerial and critical thinking skills required
Must possess excellent employee relations skills
Good oral and written communication skills, must be fluent and literate in English
Ability to respond calmly and make rational decisions when required
Measurable objectives as defined on annual Performance appraisal
Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
Financial results that meet or exceed budget expectations for revenue generation and cost control
Compliance with all regulatory, governmental, and safety requirements
Development of team to include completion of all required training and knowledge of all policies and procedures relating to their positions
Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push and pull ≤150 pounds, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces
Preferred
MBA preferred
Benefits
Day-one medical coverage
401(k) matching
Annual performance bonus
Paid time off
Company
M Resort Spa Casino
M Resort Spa Casino is a four-star hotel that offers hospitality services along with additional amenities like entertainment and a casino.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Storms
Human Resources Business Partner
Recent News
Morningstar.com
2025-12-01
2025-09-12
2025-09-12
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