TP-Link · 12 hours ago
Director of Channel and Program Marketing
Irvine, CA
Full-time
Onsite
Director/Executive
$170K/yr - $220K/yr
10+ years expTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products. The Director of Channel and Program Marketing will lead the establishment and execution of comprehensive marketing strategies and programs, focusing on partner development and product launches to enhance brand messaging and drive revenue.
Consumer Electronics
No H1B
Responsibilities
Developing and executing comprehensive channel marketing strategies and programs that align with the company's overall business objectives and drive partner-led revenue
Allocate and manage the channel marketing budget, ensuring effective resource allocation and cost efficiency
Designing and overseeing programs such as marketing development funds (MDF) to ensure resources are allocated effectively with a clear return on investment (ROI)
Monitoring and analyzing key metrics, such as sales data, marketing performance, and ROI, to measure the success of channel marketing initiatives and optimize strategies
Working closely with internal teams, including sales, product management, and global marketing to align on goals and ensure consistent messaging
Overseeing the development of partner-facing content and the maintenance of a partner portal to facilitate communication and resource sharing
Create and oversee demand generation campaigns, including digital, account-based, and partner-specific programs
Keeping up with market, competitor, and channel trends to identify new opportunities and mitigate risks
Qualification
Required
10-15+ years of experience in technology channel marketing with a focus on program, brand, and learning
Proven ownership of setting marketing strategy, executing roadmaps, and program management including fiscal ownership: multi-year planning, cost optimization, and build-vs-buy decisions across security and IT portfolios
Demonstrated success in building or participation in building a modern channel marketing organization
Strong leader with excellent communications skills, business acumen, managerial courage, and agility who builds inclusive, high-performing teams
History of partnering across Sales, Product, Legal, Operations, and Finance
Ability to quickly learn product features and translate them into value for partners and end-users
Strong analytical skills with the ability to interpret sales data, identify trends, and adjust strategy accordingly
Willingness to travel as needed for onsite distributor meetings, training sessions, trade shows, and events
Benefits
Free snacks and drinks, and provided lunch on Fridays
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Bi-annual reviews, and annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Company
TP-Link
Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase