Tombras · 11 hours ago
Sr. Manager, Retail Media Networks
Knoxville, TN
Full-time
Onsite
Senior Level
5+ years expTombras, a national advertising agency, is seeking a Sr. Manager, Retail Media Networks to build and scale their Commerce Media capability. This hands-on role involves leading execution across various retail media networks and collaborating with cross-functional teams to drive performance and optimize campaigns.
AdvertisingMarketing
Responsibilities
Own end-to-end Retail Media Network (RMN) activation and performance for assigned clients, including campaign builds, ongoing optimization, testing, and budget pacing across priority RMNs
Lead execution across primary RMNs, including:
Walmart Connect
Target Roundel
Kroger Precision Marketing
Instacart Ads
DoorDash Ads
Build and manage scalable workflows in Pacvue, Skai, and other cross-retailer platforms to drive automation, efficiency, and disciplined pacing
Partner with Tombras’ Programmatic Investment team on RMN offsite / DSP extensions where applicable (retailer audiences, offsite measurement, and full-funnel integration), ensuring RMN and programmatic tactics reinforce each other
Collaborate with Analytics + Data Science and cross-channel teams to shape and operationalize closed-loop measurement strategies:
Align on KPI definitions and reporting logic across retailers (where data differences are real)
Help incorporate RMN signals into omni-commerce dashboards and performance narratives
Support incrementality/test-and-learn design where feasible
Drive core performance levers across RMNs: keyword/search and category targeting, product targeting, bidding/budget optimization, placement controls, audience tactics, and creative testing plans based on each retailer’s capabilities
Partner with Creative and client commerce stakeholders to improve retail readiness inputs (product content/PDP needs, promotions, availability, pricing) and translate insights into actions that improve conversion and efficiency
Collaborate with Media Strategy and broader media investment teams to connect RMNs into full-funnel plans (e.g., social, video/CTV, programmatic), while keeping retail media KPIs and retailer realities front and center
Lead the client performance rhythm for RMNs—running daily/weekly check-ins as needed (pacing, promos, priorities, issue resolution), delivering clear, actionable campaign performance reporting recaps and recommendations, and ensuring stakeholders stay aligned on what’s driving performance and what’s changing next
Stay current on RMN product updates, betas, and measurement changes; proactively identify new retailer opportunities (including specialty RMNs like The Home Depot/Orange Apron, Chewy, and others) based on evolving client needs
Contribute to new business: RMN audits, POVs, launch plans, and pitch support related to retail media growth
Mentor and support junior talent as the team scales; help train other media teams on RMN differences vs. traditional paid search and programmatic
Qualification
Required
5+ years of performance media experience, with 3+ years hands-on RMN buying and optimization (agency experience strongly preferred)
Demonstrated hands-on experience managing budgets and improving performance across at least two major RMNs (Walmart/Target/Kroger/Instacart/DoorDash preferred)
Strong experience with Pacvue and/or Skai (ability to operationalize pacing, automation rules, and scalable optimization workflows)
Working knowledge of RMN measurement realities and KPIs: ROAS, new-to-brand/new-to-category where available, audience performance, share-of-voice signals (varies), promo impacts, and retailer reporting constraints
Comfortable learning new platforms quickly and staying on top of new retail media products and betas
Strong client communication skills—able to run weekly performance cadences and contribute to QBR narratives with clear recommendations
Excellent cross-functional collaboration skills (Creative, Analytics/Data Science, Media Strategy, Programmatic Investment)
A builder mindset: you enjoy creating repeatable workflows and improving how work gets delivered
You should be comfortable navigating and operationalizing a modern commerce media tool stack, including: Retail media networks, Cross-retailer management & automation, Retail intelligence & digital shelf analytics, Collaboration & reporting
Benefits
Unlimited PTO
Generous parental leave for primary and non-primary caregivers
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
Company
Tombras
Tombras is a 450+ person, full-service agency with a digital mindset. We are one of the top independent agencies in North America.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Tilson
Chief Operating Officer
Denice Heyward
Chief Partnerships Officer
Recent News
Media Post
2025-12-25
2025-12-05
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