Tombras · 8 hours ago
Associate Director, Amazon Ads
Knoxville, TN
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
7+ years expTombras, a full-service national advertising agency, is seeking an Associate Director, Amazon Ads to enhance their Commerce Media capability. This hands-on role involves leading Amazon Ads execution for key clients and establishing operational standards as the practice develops.
AdvertisingMarketing
Responsibilities
Own end-to-end Amazon Ads activation and performance for assigned clients, including account structure, campaign automation, campaign creation, ongoing optimization, testing, sales forecasting and budget pacing
Lead the client performance rhythm for Amazon Ads—running daily/weekly client status calls as needed (pacing, priorities, promos, and issue resolution), delivering clear, actionable reporting recaps and recommendations, and ensuring stakeholders stay aligned on what’s driving performance and what’s changing next
Lead execution across Amazon ad products: Sponsored Products, Sponsored Brands, Sponsored Display
Partner with Tombras’ Programmatic Investment team on Amazon DSP: Provide Amazon-specific audience and retail context (category dynamics, product priorities, promo calendar, retail readiness inputs) Collaborate on full-funnel planning, audience strategy, and performance narratives Ensure DSP efforts align with Sponsored Ads learnings (search query demand, product targeting, creative insights)
Build and manage scalable workflows in Pacvue and other Amazon/retail media platforms to drive automation, efficiency, and disciplined pacing
Drive core performance levers: keyword and product targeting strategy, search term harvesting, bid and budget optimization, placement controls, audience tactics, and creative testing plans
Partner with Creative and client commerce stakeholders to improve retail readiness (catalog hygiene, PDP content needs, promotional timing, inventory signals) and translate insights into actions that improve conversion and efficiency
Collaborate with Media Strategy and broader media investment teams to connect Amazon Ads into full-funnel plans (e.g., social, video/CTV, programmatic), while keeping Amazon’s retail realities and KPIs front and center
Work closely with Analytics + Data Science to define the measurement approach (including AMC/Attribution where feasible), align reporting definitions, and deliver clear performance narratives for weekly/monthly cadences and QBRs
Establish and maintain Amazon execution standards: naming conventions, QA checklists, reporting definitions, testing roadmaps, and “what good looks like” benchmarks
Contribute to new business: Amazon audits, POVs, forecasts, launch plans, and pitch support related to Amazon growth and marketplace share capture
Mentor and guide junior talent as the team scales; help train other media teams on how Amazon differs from traditional paid search and programmatic
Qualification
Required
7+ years of performance media experience
5+ years hands-on Amazon Ads management
Demonstrated ability to manage meaningful budgets and drive measurable performance improvements across Sponsored Ads
Strong working knowledge of Amazon Ads KPIs and decisioning: ROAS, TACoS/ACoS, NTB/customer acquisition, share-of-voice/rank dynamics, promo impacts, and margin awareness (where data is available)
Proven ability to build campaign structures that scale, with disciplined pacing and a test-and-learn mindset
Strong client presence—able to lead weekly performance cadences and contribute confidently to executive QBR narratives
Excellent cross-functional collaboration skills (Creative, Analytics, Media Investment, client eComm teams)
A builder mindset: you enjoy creating standards, playbooks, and repeatable operating rhythms
Comfortable navigating and operationalizing a modern commerce media tool stack, including Amazon platforms: Amazon Ads Console (Sponsored Products/Brands/Display)
Cross-retailer / Amazon operating platforms
Measurement, audiences, clean rooms, and analytics surfaces
Preferred
Agency experience strongly preferred
DSP experience is a strong plus
Amazon DSP (preferred)
Amazon Marketing Cloud (AMC) (preferred)
Pacvue (strongly preferred)
Skai (Kenshoo) (strongly preferred)
Retail intelligence & digital shelf analytics (examples) such as Profitero, CommerceIQ, Stackline, DataWeave, Similarweb Digital Shelf Intelligence
Marketplace research tools you may have used: Helium 10, Jungle Scout, Keepa (helpful, not required)
GA4 or Adobe Analytics (as relevant to broader measurement)
Ad server / tagging tools as applicable (e.g., CM360)
Benefits
Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Unlimited PTO
Generous parental leave for primary and non-primary caregivers
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Company
Tombras
Tombras is a 450+ person, full-service agency with a digital mindset. We are one of the top independent agencies in North America.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brian Tilson
Chief Operating Officer
Denice Heyward
Chief Partnerships Officer
Recent News
Media Post
2025-12-25
2025-12-05
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