Haleon · 1 day ago
Associate Brand Manager , Heritage Brands
Warren, NJ
Full-time
Hybrid
Entry, Mid Level
$116K/yr - $145K/yr
2+ years expHaleon is a purpose-driven consumer company focused on everyday health. The Associate Brand Manager for Heritage Brands will drive brand performance through analytics and collaboration, leading national brand programs across various channels to enhance consumer engagement and brand health.
ConsumerHealth CareMedical
Responsibilities
Analyze business performance to identify drivers and drainers, recommending actions to strengthen brand health and consumption
Prepare regular KPI dashboards including consumption, share, equity, media, and digital performance
Partner with Finance, Supply Chain, and Sales to enhance forecasting accuracy and identify risks and opportunities
Develop strategies, tactics, and lead execution of national brand programs, including consumer promotions, social media, digital ecosystem management, and shopper programs that drive engagement at retail
Coordinate with creative, media, and shopper agencies to ensure on‑time, high‑quality deliverables
Own the Digital shelf which includes, claims, content, images, and ratings & review
Lead and manage all packaging graphics updates, ensuring alignment with brand guidelines, legal requirements, quality, and regulatory approvals
Assist in the development and execution of a robust innovation pipeline, consumer testing, business cases, and commercialization support
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field
Minimum 2 years of experience in Brand Management, Trade Marketing, Digital Marketing related role with familiarity with market insight systems (e,g, IRI/Nielsen/Numerator), digital analytics, social listening, and performance media dashboards working in a related industry
Experience executing marketing campaigns
Experience driving and leading a marketing project
Must be data‑driven with ability to identify patterns, drivers, and opportunities
Demonstrated ability to take initiative, anticipates needs, and proposes solutions rather than waiting for direction
Ability to manage multiple projects and tracks progress carefully
Demonstrated ability to builds strong relationships, communicate clearly and adapt to different audiences
Must be comfortable navigating evolving digital tools, platforms, and content requirements
Actively seeks consumer insights and incorporates them into decisions and understands how consumers shop, behave online, and perceive brands
Preferred
Experience preferably in CPG
Executing full funnel marketing campaigns
Experience working with creative, media and shopper agencies
Experience leading a consumer-focused project (e,g, Innovation project, Marketing Campaign)
Benefits
Generous 401(k) plan
Tuition reimbursement
Time off programs including 6 months paid parental leave
Healthcare programs where the company pays for the majority of your medical coverage for you and your family
Discretionary bonus based on the achievement of key business performance and other incentive/recognition programs
Company
Haleon
Haleon is to deliver better everyday health with humanity.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.06B2025-01-16Post Ipo Secondary· $3.06B
2022-07-18IPO
Leadership Team
Brian McNamara
Chief Executive Officer
Carl Haney
Chief R&D Officer
Recent News
GlobeNewswire
2026-01-23
2026-01-11
2026-01-11
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