hello82 · 20 hours ago
Lifecycle Marketing Associate
Los Angeles, CA
Full-time
Onsite
Entry Level
$50K/yr - $60K/yr
1+ years exphello82 is a platform deeply rooted in the vibrant world of K-pop, specializing in creating connections between fans and their favorite K-pop artists. The Lifecycle Marketing Associate will support lifecycle marketing efforts across email, SMS, and push notifications, executing campaigns that engage fans and strengthen long-term customer relationships.
Entertainment
Responsibilities
Build and deploy email, SMS, and push campaigns across lifecycle and promotional use cases
Write clear, engaging copy aligned with hello82’s brand voice and fandom culture
Design campaign creatives using design tools like Canva, Figma, or Photoshop
Support campaign QA, scheduling, segmentation, and automation
Adapt messaging for different channels and audiences
Assist with the development and maintenance of lifecycle flows (e.g., welcome, abandoned cart, post-purchase, re-engagement)
Support segmentation strategies based on behavior, purchase history, and fan engagement
Monitor campaign performance metrics (open rate, CTR, conversion, revenue attribution)
Support A/B testing and campaign optimization initiatives
Partner with commerce, creative, and operations teams on product launches and campaigns
Align messaging with merchandising priorities and release timelines
Maintain campaign calendars, trackers, and documentation
Identify opportunities to improve campaign workflows, templates, and QA processes
Contribute ideas to enhance fan engagement and conversion
Manage multiple campaigns and deadlines simultaneously
Adapt quickly to shifting priorities and fast-moving release schedules
Qualification
Required
1-2 years of experience in lifecycle marketing, CRM, digital marketing, content, or a related field
Strong writing and storytelling skills
Visual design skills using Figma, Canva, or Photoshop
Familiarity with email and messaging platforms (e.g., Braze, Omnisend, Klaviyo, Iterable, or similar)
High attention to detail and organizational skills
Ability to balance creative execution with analytical thinking
Strong communication skills and collaborative mindset
Comfortable working in fast-paced environments
Preferred
Ownership of segmentation, personalization, or automation from 0-1
Understanding of customer journeys in e-commerce
Familiarity with Shopify or e-commerce workflows
Experience in music, entertainment, or consumer products
Company
hello82
hello82, wherever you are! Since 2019, hello82 is a platform deeply rooted in the vibrant world of K-pop.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase