Kiteworks · 7 hours ago
Field and Channel Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expKiteworks is a highly profitable and growing software company making a meaningful impact in the security and compliance space. They are seeking a dynamic and innovative Field and Channel Marketing Manager to develop and execute strategic marketing programs that drive demand generation and enhance partner engagement.
Computer Software
No H1B
Responsibilities
Design and implement innovative field and channel marketing programs that align with business goals and drive measurable results
Develop scalable marketing initiatives that can be replicated across different regions and channels
Lead the execution of multi-faceted marketing campaigns, including webinars, workshops, digital marketing, and partner enablement programs
Leverage AI tools to accelerate market research, competitive analysis, content creation, and campaign optimization
Utilize data-driven insights to optimize program effectiveness and ROI
Cultivate strong, trust-based relationships with sales teams, product marketing, and channel partners—maintaining regular communication cadences and ensuring marketing strategies are deeply integrated with pipeline development and revenue goals
Build and nurture long-term relationships with channel partners, acting as their primary marketing advocate and driving co-marketing opportunities and joint initiatives
Bring fresh ideas and creative solutions to marketing challenges
Stay abreast of industry trends, emerging technologies (including AI advancements), and competitive landscape to inform marketing strategies
Develop comprehensive ROI frameworks and KPIs for all events and programs, including pre-event goal setting, real-time tracking, and post-event analysis tied to pipeline influence and revenue attribution
Analyze program performance and present ROI insights to sales leadership and executives on a regular cadence, providing data-backed recommendations for continuous improvement
Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize impact and demonstrable return
Negotiate contracts and manage relationships with vendors and agencies as needed
Ensure all marketing initiatives are consistent with Kiteworks' brand messaging and positioning
Collaborate with the content and creative teams to develop compelling marketing assets
Qualification
Required
Bachelor's degree in marketing, Business, Communications, or a related field
Minimum of 5 years of experience in field marketing, channel marketing, or related roles within the technology sector
Must be located in the Eastern Time Zone
Demonstrated success in innovative marketing program development and execution
Proven track record of delivering measurable results through programmatic marketing initiatives, including the ability to analyze and communicate event and program ROI to executive stakeholders
Experience leveraging AI tools for market research, competitive intelligence, content development, and data analytics (e.g., ChatGPT, Claude, Copilot, or similar platforms)
Proven ability to build and maintain strategic relationships with sales leadership, channel partners, and cross-functional stakeholders—with deep understanding of channel dynamics, co-marketing strategies, and partner enablement
Experience developing post-event analysis frameworks that tie marketing activities to pipeline and revenue outcomes
Strong strategic thinking and problem-solving abilities
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Exceptional communication and interpersonal skills, with the ability to influence without authority and build consensus across teams
Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)
Advanced analytical capabilities, including experience with AI-powered analytics tools, with demonstrated ability to measure program ROI, interpret complex datasets, and translate findings into actionable strategies and executive-ready reporting
Self-motivated and results-driven with a strong ownership mentality
Creative thinker who is not afraid to challenge the status quo
Collaborative team player with a positive attitude and relationship-first mindset
Ability to thrive in a fast-paced, dynamic environment
Benefits
Comprehensive Medical plan and 100% paid Dental and Vision coverage for employees and dependents.
100% paid Life/AD&D, STD and LTD coverage for employees
Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
401k match program
Referral Bonuses
Stock equity -- every employee is granted stock options when they walk in the door
Company
Kiteworks
Kiteworks' mission is to empower organizations to effectively manage risk in every send, share, receive, and save of sensitive data.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Frank Balonis
Chief Information Security Officer and SVP Operations
Kurt Michael
Chief Revenue Officer
Recent News
2024-01-26
IT Security News
2024-01-26
Company data provided by crunchbase