Macerich · 13 hours ago
AVP, Digital Marketing
Phoenix, Arizona, United States
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expMacerich is a leading owner, operator, and developer of retail real estate in the U.S., seeking an AVP of Digital Marketing to lead their digital marketing strategy and execution. This role involves overseeing social media, email marketing, and digital platforms while managing a team to drive engagement and customer experience across their portfolio.
Enterprise SoftwareIntellectual PropertyPropTechReal Estate
Responsibilities
Own the overall digital marketing strategy for Macerich, with a focus on social media, email marketing, website content, and key digital platforms as performance drivers
Define goals, KPIs, and reporting frameworks to measure performance, optimize campaigns, demonstrate ROI, and guide continuous improvement
Translate business objectives into actionable digital strategies that drive traffic, engagement, and conversion
Stay ahead of digital trends, platform updates, and best practices, applying insights to evolve strategy and execution
Lead and manage a team of digital managers responsible for executing social media, email, and related digital initiatives
Set clear priorities, workflows, and standards to ensure consistent, high-quality output across centers
Coach, mentor, and develop team members, fostering growth, accountability, and collaboration
Ensure alignment between corporate strategy and local execution
Continually assess team capacity, workflows, and execution models to ensure sustainable performance, effective workload distribution, and long-term team health
Oversee social media strategy, content planning, and publishing across platforms, ensuring brand consistency while allowing for local relevance
Partner with local content creators and vendors to produce engaging short-form video content, including TikTok, Reels, and emerging formats
Establish creative guidelines, content accuracy standards, and best practices for storytelling, community engagement, and brand compliance
Own the email marketing strategy, including audience segmentation, content planning, testing, and optimization
Ensure email campaigns support leasing, events, promotions, and broader marketing initiatives
Drive continuous improvement in open rates, click-through rates, and conversion performance
Provide strategic oversight of website content best practices to ensure sites effectively support digital marketing initiatives
Establish guidelines for homepage content, landing pages, events, promotions, and evergreen content that drive traffic
Partner cross-functionally to ensure website content aligns with campaign priorities, SEO considerations, accessibility standards, and user experience best practices
Use performance data and insights to inform ongoing website content optimization
Manage relationships with digital marketing agencies, vendors, and platform partners, including scopes of work, performance expectations, budgets, and deliverables
Oversee centralized digital documentation, process standards, reporting libraries, and best-practice resources to support onboarding, continuity, and operational excellence
Provide strategic leadership for the CenterLink platform, guiding strategy, adoption, content standards, and ongoing optimization, in close partnership with IT as the platform owner
Lead the strategic use of the Kipsu text concierge platform, ensuring effective use, performance tracking, and integration with broader digital marketing and customer experience efforts, in partnership with IT
Collaborate cross-functionally to ensure platforms support property teams, retailers, and customer experience goals
Qualification
Required
Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field, or equivalent combination of education and experience
10+ years of progressive experience in digital marketing, with demonstrated leadership across social media, email marketing, website content, and digital platforms
5+ years of people management experience, including leading and developing managers and building sustainable, high‑performing teams
Proven ability to set and execute enterprise‑level digital marketing strategy that drives measurable business outcomes (traffic, engagement, conversion, ROI)
Strong experience defining KPIs, performance dashboards, and reporting frameworks to evaluate effectiveness and guide optimization
Demonstrated success managing multi‑channel digital ecosystems across national and localized executions
Experience partnering with cross‑functional stakeholders (marketing, operations, IT, agencies, vendors) to deliver scalable digital solutions
Strong understanding of content strategy, including social media storytelling, short‑form video, brand governance, and community engagement
Hands‑on experience overseeing email marketing programs, including segmentation, testing, optimization, and lifecycle campaigns
Strategic understanding of website content best practices, including UX considerations, accessibility standards, SEO collaboration, and performance optimization
Proven ability to manage external agencies and platform partners, including scopes of work, budgets, and performance accountability
Excellent leadership, communication, and influencing skills, with the ability to align diverse teams around a shared vision
Strong organizational and operational skills, with experience building processes, documentation, and scalable systems
Benefits
Best-in-class benefits with affordable employee contribution levels
Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
401(k) match with immediate vesting
Ability to purchase company stock at a 15% discount
24 paid volunteer hours and employer charitable match
Employee Assistance Program
Career-development resources
Comprehensive wellness program including a ClassPass membership
And more…
Company
Macerich
Macerich is an independent real estate investment trust headquartered in Santa Monica, California.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$395M2024-11-25Post Ipo Equity· $395M
1994-03-10IPO
Leadership Team
Scott Kingsmore
Chief Financial Officer
Petra Maruca
Senior Vice President Business Development - Strategic Partnerships, Media, and Sponsorships
Recent News
2025-12-16
MarketScreener
2025-11-05
Macerich Company
2025-11-05
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