Ciela · 15 hours ago
Digital Marketing Specialist
Los Angeles, CA
Full-time
Onsite
Senior Level
5+ years expCiela is redefining senior living by integrating hospitality, wellness, longevity science, and deeply personalized care. They are seeking a Digital Marketing Specialist to support and execute digital marketing efforts across various channels, aiming to translate their vision into measurable digital growth. This role involves developing strategies, optimizing content, generating leads, and enhancing brand visibility.
Hospitality
Responsibilities
Support the development and execution of integrated digital marketing strategies aligned with business goals and admissions priorities
Conduct ongoing market research and competitive analysis to identify audience behavior, emerging trends, and opportunities for differentiation
Stay current on digital marketing best practices, tools, and platform changes to ensure continuous improvement and relevance
Support SEO strategy and execution to improve organic visibility, qualified traffic, and brand authority
Conduct keyword research, on-page optimization, and collaborate on technical SEO improvements
Partner with content creators to ensure blogs, landing pages, and educational resources are optimized for search, clarity, and user intent
Monitor evolving search behavior, including generative AI and semantic search, to maintain visibility and relevance
Support the design, optimization, and ongoing improvement of conversion funnels across the website, landing pages, and inquiry forms
Improve lead quality by aligning messaging, content depth, and form strategy with different stages of the decision journey
Contribute to repeatable playbooks for landing page optimization, A/B testing, and nurture workflows
Collaborate with admissions and sales teams to ensure digital efforts drive meaningful, sales-ready inquiries
Support planning, execution, and optimization of paid media campaigns across search, social, retargeting, and display platforms
Monitor and analyze performance metrics including CPA, CTR, and conversion rate, surfacing insights and optimization opportunities
Work with external agencies as needed while maintaining hands-on visibility into campaign performance and execution
Support ongoing improvements to Ciela’s website to ensure clear storytelling, strong trust signals, and intuitive user flows
Collaborate with design, development, and content partners to test and implement improvements that increase engagement and inquiries
Lead proactive outreach to relevant media outlets, industry publications, blogs, podcasts, and creators to secure earned coverage and strengthen Ciela’s brand visibility
Build and maintain relationships with journalists, editors, and creators aligned with wellness, longevity, lifestyle, and senior living
Support the development of press materials, story angles, and thought leadership content in collaboration with internal teams and external partners
Coordinate outreach around key moments such as community milestones, new programming, partnerships, and leadership perspectives
Track earned media placements, referral traffic, and visibility impact to inform future outreach efforts
Support social media strategy and execution, with a focus on wellness, vitality, longevity, and community life
Assist with content planning, posting cadence, and performance analysis to improve engagement and reach
Leverage modern tools, including AI where appropriate, to improve efficiency while maintaining an authentic brand voice
Support email marketing and nurture campaigns that educate, build trust, and move prospects closer to inquiry and tour
Assist with segmentation, cadence, and content strategy across different audience types
Align email workflows with CRM data and admissions processes
Track and report on key performance indicators across digital channels, with a focus on business outcomes
Build and maintain dashboards and reports that translate data into actionable insights
Support structured testing and experimentation to improve performance across campaigns, content, and user experience
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field preferred (or equivalent experience)
5–8+ years of experience in digital marketing, ideally within services, healthcare, hospitality, or mission-driven organizations
Hands-on experience across SEO, paid media, analytics, lead generation, and email marketing
Comfort working with data and translating insights into practical recommendations
Strong communication, organization, and cross-functional collaboration skills
Preferred
Experience with media outreach or earned media support is a plus
Company
Ciela
Ciela is a community designed for better aging.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase