Nosh.com · 10 hours ago
Director of Sales - rocky's matcha
Los Angeles, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $115K/yr
3+ years expNosh.com, through its brand rocky's matcha, is seeking a Director of Sales to lead and scale wholesale, foodservice, and retail growth for a premium matcha brand. The role involves expanding distribution, building long-term retail partnerships, and implementing operational and compliance infrastructure for national-scale growth.
Online Media
Responsibilities
Own and execute sales strategy across specialty retail, food service, and grocery channels
Develop and manage key accounts from pitch through onboarding, launch, and ongoing growth
Lead expansion into regional and national retail partners & increase presence across all channels (cafés, coffee shops & tea houses, boutique grocery & specialty retail, national & regional grocery chains, hospitality & restaurants, corporate gifting):
Build account-level growth plans focused on sustainable distribution, velocity, and margin
Forecast annual & monthly revenue and collaborate with leadership on sales targets and priorities
Own retail compliance and operational readiness for large and national accounts, including:
Vendor onboarding and retailer portals
Insurance, compliance documentation, and retailer requirements
Case packs, barcodes, palletization, pricing architecture, and payment terms
Partner with operations and finance to ensure inventory, fulfillment, and cash flow align with sales growth
Design and implement scalable internal sales processes to support account growth
Build and maintain accurate forecasting, reporting, and pipeline management
Establish pricing discipline, promotional frameworks, and trade spend guardrails
Recruit, manage, and mentor sales talent as the organization scales
Assist in development and distribution of point-of-sales materials
Represent the brand with professionalism and credibility in partner meetings and industry settings
Collaborate closely with marketing on launches, promotions, and in-store activations
Provide education and training on our product portfolio to our sales team, wholesale partners and account partners
Qualification
Required
Must be located in greater Los Angeles region
3+ years of sales experience in CPG, specialty food & beverage, or adjacent categories
Demonstrated experience selling into specialty retail and national grocery channels
Hands-on familiarity with retail onboarding, compliance, and operational requirements
Strong understanding of wholesale economics, margins, and trade spend
Highly organized, process-oriented, and comfortable owning a forecast
Brand-conscious with strong communication and negotiation skills
Thrives in a fast-growing, entrepreneurial environment
Company
Nosh.com
Nosh: Food Industry News, Insights, and Education for the CPG Community. Published by BevNET.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase