TransPerfect · 12 hours ago
Marketing Domain Expert (Subject Matter Expert)
TransPerfect is the world’s largest provider of language and technology solutions for global business, and they are seeking experienced Marketing Subject Matter Experts for a Generative AI and analytics project. The role involves leveraging marketing expertise to design workflows and provide guidance to ensure AI models deliver accurate and insightful results in marketing strategy and analytics.
Responsibilities
Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management
Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization
Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management
Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models
Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability
Qualification
Required
Successful completion a role-specific written assessment and a background check
5+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising
Hands-on experience in at least one of the following: prompt engineering or refinement of AI algorithms, rubric and 'golden response' development, LLM evaluation/quality frameworks, or AI-driven tools financial analysis and decision‑making
Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps
Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks
Excellent communication skills In English to articulate marketing concepts to technical and non-technical audiences
High attention to detail, strong organizational skills, and a deep understanding of marketing best practices
Company
TransPerfect
TransPerfect is a language services company offering multilingual translation and interpreting solutions to multinational businesses.
Funding
Current Stage
Late StageTotal Funding
$875M2025-04-10Debt Financing· $425M
2019-06-20Debt Financing· $450M
Recent News
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