Perennial Resources International · 1 day ago
Digital Tranformation Manager
Greater St. Louis
Contract
Onsite
Senior Level
5+ years expPerennial Resources International is seeking a Digital Transformation Manager to oversee and optimize consumer journey connectivity. The role involves executing data strategies, serving as a regional champion for global initiatives, and contributing to data-driven insights and reporting.
ConsultingInformation Technology
Hiring Manager
Roel Paulme
Responsibilities
End-to-End Consumer Experience Oversight: Oversee and optimize consumer journey connectivity, identifying friction points, and ensuring seamless experiences across CRM, media, .COM, affiliate, D2C, and Customer Care touchpoints
E2E Data Strategy Execution: Collaborate with agencies and digital channel owners to align and execute data connectivity and acquisition tactics within CRM, digital, and engagement initiatives, ensuring an end-to-end (E2E) strategy is in place
Regional Champion for Global Initiatives: Serve as the North American representative in global discussions, aligning regional strategies with global Growth, Digital, and Platforms (GDP) goals including through key project to launch global GDP platforms and journeys in the Canadian market and enhancements to web tools in the US
Data-Driven Insights & Reporting: Contribute to the development of 1st-party data reporting frameworks, ensuring insights support engagement, performance optimization, and strategic decision-making in collaboration with key stakeholders
Qualification
Required
5+ years of digital marketing experience, preferably in CPG and/or agency environments
Demonstrates expertise in digital and data tools, with a strong proficiency in leveraging and navigating digital technologies to drive results
Strong understanding of marketing campaign methodologies and data strategies leveraging Customer Data Platforms (CDPs) preferred
Proficiency in web content management systems, web analytics, tracking methodologies
Proven ability to develop and communicate a vision and collaborate cross-functionally to deliver results
Solid project management skills, with the ability to manage multiple competing priorities simultaneously
Creative problem-solver with the ability to influence cross-functional teams
Self-motivated, energetic, and adaptable
Strong team player, willing to support when needed and lead when appropriate
Bachelor's degree required – Business Management or Marketing preferred
Professional certification in digital marketing strategies, channels and tools
Preferred
Strong understanding of marketing campaign methodologies and data strategies leveraging Customer Data Platforms (CDPs) preferred
Experience with Salesforce Marketing Cloud a plus
Bachelor's degree required – Business Management or Marketing preferred
Company
Perennial Resources International
Perennial Resources International is a full-service search and staffing firm.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Joseph Kelly
Partner
Stephen C. Brown
Owner-Managing Partner
Company data provided by crunchbase