Attentive · 6 hours ago
Senior Product Marketing Manager - Data & Integrations
United States
Full-time
Remote
Senior Level
$150K/yr - $165K/yr
5+ years expAttentive is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. The Senior Product Marketing Manager will lead go-to-market strategies for the Data & Integrations Platform, focusing on positioning, adoption, and measurement of integrations and features.
Artificial Intelligence (AI)Email MarketingMarketing AutomationMessagingMobilePersonalization
Responsibilities
Own Data & Integrations Platform positioning for enterprise buyers and sellers
Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence
Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing
Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths
Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption
Define success metrics and partner with Analytics for post-launch measurement and revenue attribution
Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement
Develop positioning for data-platform features
Partner with Partnerships to scope co-marketing and partner GTM
Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform
Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive)
Track and report adoption for Data & Integrations Platform launches
Qualification
Required
Min 5+ years working in product marketing
Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup
Deep knowledge of data platforms, integrations, or APIs
Proven ability to translate technical integration capabilities into commercial value and customer proof points
Experience building launch processes and running multi-stakeholder GTM cadences
Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption
Strong written and verbal communication, organization, and prioritization skills
Passion for storytelling and making technical products accessible to commercial buyers
Preferred
Direct experience marketing a data platform is preferred
Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product
Experience working with product and engineering teams on API-first GTM
Familiarity with partner ecosystems and partner-led launches
Benefits
Equity
Health & wellness
Company
Attentive
Attentive is a personalized mobile messaging platform that facilitates businesses with AI powered SMS and e-mail marketing solutions.
1001-5000 employees
H1B Sponsorship
Attentive has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (33)
2024 (21)
2023 (10)
2022 (8)
2021 (8)
2020 (5)
Funding
Current Stage
Late StageTotal Funding
$863MKey Investors
CoatueSequoia CapitalBain Capital Ventures
2023-08-17Secondary Market
2021-03-24Series E· $470M
2020-09-23Series D· $230M
Leadership Team
Amit Jhawar
Chief Executive Officer
Todd Berman
VP of Engineering
Recent News
baincapitalventures.com
2026-01-14
Sequoia Capital
2026-01-05
Company data provided by crunchbase