BoF Careers · 7 hours ago
Hoka Youth Athlete Manager, Global Sports Marketing - HOKA
California, United States
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $125K/yr
5+ years expDeckers Brands is committed to fostering an inclusive workplace and is seeking a Youth Athlete Manager for HOKA. In this role, you will recruit and manage a global roster of NIL and youth athletes, collaborating across teams to build brand credibility and drive impactful social media activations.
Marketing & Advertising
Responsibilities
Negotiate contracts and manage a global roster of Youth + NIL athletes
Build and maintain relationships with agents, coaches, and event organizers in the NCAA and high school communities
Collaborate cross-functionally with product, marketing, event, content, and social media teams to engage younger audiences
Drive the 'Disrupt Track' brand initiative from a Youth/NIL perspective
Facilitate the transition of NIL athletes into professional contracts with HOKA
Execute regular gatherings, summits, camps, and engagement opportunities for NIL athletes
Manage internal communications with leadership regarding trends, partnerships, insights, and product feedback
Monitor youth run culture trends in key regions (USA, EMEA, Japan, China) to inform strategy
Qualification
Required
Bachelor's degree required
5+ years in sports marketing, athlete management, or related experience
Deep understanding of NCAA and youth run culture globally
Strong relationships with NCAA coaches, administrators, and event organizers
Proven success in identifying future talent and building infrastructure for top sport performances
Excellent oral and written communication skills with internal and external stakeholders
Highly collaborative, strategic, and analytical thinker
Thorough, flexible, and results-oriented across diverse markets, languages, and cultures
Team leader and player, able to work calmly and efficiently in fast-paced environments
Benefits
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase