Marketing Manager - Sales Ops jobs in United States
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Statesman Journal / Gannett · 13 hours ago

Marketing Manager - Sales Ops

USA TODAY Co. is a diversified media company dedicated to empowering communities. They are seeking a Marketing Manager to support B2B marketing and commercialization strategies, manage high-profile events, and optimize marketing performance.

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Responsibilities

Execute the commercialization and marketing roadmap through event-led brand and client engagement initiatives
Translate strategic priorities into scalable operational plans that elevate USA TODAY’s B2B visibility and go-to-market effectiveness
Develop and maintain dashboards connecting marketing activities to commercial KPIs such as pipeline acceleration, deal influence, and client retention
Manage end-to-end logistics for 15–25 high-profile events annually, including:
Quarterly CMO Leadership Summits
Brand Innovators partnership events (12–15 annually)
VIP experiences such as the White House Correspondents’ Dinner, NASCAR, PGA, and Indy 500
Major industry conferences, including Cannes Lions, Advertising Week, POSSIBLE Summit, and CES
Coordinate venue selection, A/V, production, and vendor management to ensure seamless, premium execution
Manage CRM and registration systems, guest communications, and VIP-level hospitality
Produce detailed run-of-show documents and post-event reports tracking attendance, spend, and data-driven ROI
Drive operational excellence across marketing processes, ensuring efficiency and scalability
Track and document budgets, resource allocation, and spend performance to ensure fiscal discipline
Maintain event performance dashboards measuring engagement, conversion, and revenue impact
Partner with cross-functional teams to align reporting with commercialization KPIs
Negotiate and manage contracts with venues, caterers, and production vendors
Ensure competitive pricing, service quality, and brand consistency
Process invoices, track payments, and maintain full compliance with budget and audit requirements

Qualification

Event ManagementBudget ManagementProject ManagementCRM (Salesforce)Vendor NegotiationData & Tech FluencyCommunicationProblem-Solving

Required

4+ years of experience in project management, marketing operations, and/or event management, ideally in corporate hospitality or media
Proven success managing complex, high-touch executive events with measurable commercial outcomes
Exceptional organizational skills with strong attention to detail and ability to manage multiple priorities
Experience collaborating with sales and enablement teams to tie marketing execution to revenue performance
Proficiency in Microsoft Office Suite, CRM (Salesforce preferred), and event management tools
Strong vendor negotiation and budget management experience across multi-event portfolios
Experience managing hybrid (in-person + virtual) event formats

Benefits

Opportunity to collaborate directly with USA TODAY’s commercialization and brand leadership.
Exposure to premium events and client experiences (NASCAR, PGA, White House Correspondents’ Dinner, Cannes Lions).
Access to senior industry leaders through the CMO Circle initiative.
Collaborative, high-performance environment driving innovation and measurable growth.
Competitive compensation and professional development opportunities.

Company

Statesman Journal / Gannett

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Statesman Journal is the primary source of news and information for our community.

Funding

Current Stage
Growth Stage
Company data provided by crunchbase