BoF Careers · 14 hours ago
Ugg Sr. Manager, Integrated Marketing, UGG NA
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$160K/yr - $170K/yr
8+ years expDeckers Brands is committed to creating an inclusive workplace and is seeking a Senior Manager of Integrated Marketing for UGG North America. In this role, you will develop and execute consumer-centric marketing campaigns to enhance brand awareness and drive business growth while collaborating with cross-functional teams and leveraging insights.
Marketing & Advertising
Responsibilities
Lead integrated marketing strategy and planning for North America, aligning brand and business objectives with regional consumer insights and global brand vision
Own seasonal planning from pre-season through execution, ensuring alignment to key milestones and timely delivery of plans
Develop clear, compelling, and insight-driven creative briefs that translate regional needs into actionable direction
Partner closely with channel leads across digital, retail, social, PR, and wholesale marketing for cohesive execution
Lead monthly integrated planning calendars and cross-functional share-outs with North America and Global teams
Oversee execution of 360° marketing campaigns, ensuring excellence in delivery and ongoing optimization
Lead post-campaign analysis and recaps, synthesizing insights and opportunities to inform future strategies
Manage timelines, workflows, and resources to ensure projects are delivered on time and within scope
Maintain a strong pulse on culture, consumer behavior, and competitive activity to inform strategy and drive differentiation
Continuously explore innovative marketing approaches and best practices to elevate brand impact
Qualification
Required
Bachelor's degree or equivalent experience
8+ years of experience in integrated marketing, brand marketing, or a related field; experience within fashion, lifestyle, or footwear preferred
Inclusive, collaborative leader who builds strong, trusting relationships and incorporates diverse perspectives
Skilled in people development, coaching, and fostering accountability and continuous improvement
Strategic thinker with strong analytical skills, able to translate insights and data into actionable strategies
Experienced in managing complex, multi-channel campaigns across digital, retail, and wholesale
Adaptable and agile, leading through change and embracing new ways of working
Innovative, always seeking opportunities for integration and improvement
Clear and impactful communicator, confident presenting to senior leadership
Authentic and trustworthy, navigating challenging conversations with integrity
Culturally fluent and passionate about brand storytelling and consumer engagement
Preferred
Experience within fashion, lifestyle, or footwear
Benefits
Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase