Ameriprise Financial Services, LLC · 2 months ago
Marketing Manager - Paid Search & Social
Charlotte, North Carolina
Full-time
Hybrid
Mid, Senior Level
$93K/yr - $126K/yr
5+ years expAmeriprise Financial Services, LLC is a diversified financial services leader managing over $1.5 trillion in assets. The Marketing Manager – Paid Search & Social will lead the strategy and optimization of digital advertising campaigns, collaborating with internal teams and external agencies to deliver data-driven content and ensure campaign performance.
CommercialConstructionProperty ManagementReal EstateResidential
Responsibilities
Lead the development and ongoing refinement of Ameriprise’s paid social media strategies across platforms such as Meta, LinkedIn, and YouTube
Lead the creation and optimization of paid search strategies across platforms including Google Ads and Bing
Collaborate with media agencies and internal partners (SEO, content, analytics, brand, etc.) to launch and manage paid search and paid social campaigns
Ensure timelines, budgets, and deliverables are met, while maintaining exceptional communication with team members, leadership, and stakeholders throughout the process
Analyze performance metrics to optimize campaigns and translate complex data into clear, actionable insights for marketing teams and senior leadership
Act as the subject matter expert for paid search and paid social, staying informed on emerging platform trends and sharing strategic recommendations
Qualification
Required
Bachelors Degree or equivalent (4 years)
5 - 7 years of relevant experience
Minimum of 5 years of experience in paid search and paid social media management, including campaign strategy and content development
Proficiency in ad platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, etc
Deep understanding of audience targeting strategies and best practices for paid search and social content
Proactively stays current with evolving trends, platform updates, and industry best practices, applying insights to optimize campaign performance and drive innovation
Superior written and verbal communication skills, with the ability to translate complex data into clear, compelling narratives
Strong interpersonal skills with a proven ability to build relationships and influence stakeholders at all levels, both internally and externally
Exceptional organizational skills and attention to detail; adept at managing multiple priorities in a fast-paced, dynamic environment
Preferred
Experience in financial services or other highly regulated industries
Proficiency with analytics platforms such as Adobe Analytics for performance tracking and insights
Familiarity with data connectivity and identity resolution platforms (e.g., LiveRamp), including audience activation and privacy-compliant data usage across digital channels
Benefits
Vacation time
Sick time
401(k)
Health, dental and life insurances
Company
Ameriprise Financial Services, LLC
At Ameriprise Financial, we have been helping people feel more confident about their financial future for 130 years.
5001-10000 employees
H1B Sponsorship
Ameriprise Financial Services, LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (74)
2023 (62)
2022 (105)
2021 (82)
2020 (73)
Funding
Current Stage
Late StageLeadership Team
Angela Grabovsky, CFP®, CRPC®, MBA, APMA®
Private Wealth Advisor, Chief Executive Officer
Anthony C. Barone
Chief Executive Officer,Financial Advisor- The Barone Financial Consulting Group
Recent News
2025-10-03
2025-10-02
Company data provided by crunchbase