Anthropic · 21 hours ago
Segment Marketing Manager, Commercial
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$255K/yr - $255K/yr
5+ years expAnthropic is a company focused on creating reliable, interpretable, and steerable AI systems. They are seeking a Segment Marketing Lead to build and scale marketing programs for their Commercial segment, focusing on driving pipeline and revenue through various marketing initiatives.
Artificial Intelligence (AI)Foundational AIGenerative AIInformation TechnologyMachine Learning
Responsibilities
Design, build, and execute repeatable marketing programs for the Commercial segment—including events, webinar series, workshops, and digital campaigns
Create scalable playbooks and program templates that can be repeated across markets and quarters with consistent results
Develop and execute demand generation strategies that drive pipeline across SMB, midmarket, and private equity-backed accounts
Partner closely with Commercial sales teams to align on priorities, goals, and engagement strategies
Orchestrate multi-channel campaigns—coordinating across digital, events, content, and partner channels to maximize reach and impact
Build workshop and event formats from scratch, iterating based on performance data and attendee feedback
Analyze program performance metrics (pipeline, conversion, attendance, engagement) to identify what scales and what to sunset
Develop segment-specific messaging and content that resonates with Commercial buyers and their unique challenges
Collaborate with Growth Marketing, Field Marketing, Content, Partner, and Campaigns teams on integrated go-to-market strategies
Manage program logistics end-to-end—from concept through execution to post-program reporting and iteration
Qualification
Required
5+ years of B2B marketing experience, with a strong foundation in demand generation and program execution
Demonstrated experience building programs from scratch and creating repeatable, scalable marketing initiatives
Hands-on experience running events, webinars, workshops, or similar engagement programs at scale
Strong multi-channel marketing skills—comfortable orchestrating across digital, events, content, and partner channels
Experience working closely with sales teams and aligning marketing programs to pipeline goals
Analytical mindset with the ability to measure program impact and iterate based on data
Excellent project management skills—ability to manage multiple programs simultaneously with strong attention to detail
Strong content creation skills—can develop compelling copy, email sequences, event materials, and campaign assets
Comfortable working in a fast-paced, ambiguous environment with a bias toward action
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience
Preferred
Experience marketing to SMB or midmarket segments specifically
Background in tech, SaaS, or AI/ML companies
Experience with marketing automation and ABM platforms (6sense, Demandbase, HubSpot, Marketo)
Familiarity with the private equity ecosystem and portfolio company dynamics
Prior experience at a high-growth startup or scale-up environment
Benefits
Competitive compensation and benefits
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
501-1000 employees
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Lightspeed Venture PartnersGoogleAmazon
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Leadership Team
Dario Amodei
Co-Founder and CEO
Daniela Amodei
President and co-founder
Recent News
2026-01-25
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2026-01-25
2026-01-25
Company data provided by crunchbase