OneSpan · 1 hour ago
Director, Product Marketing - Security
United States
Full-time
Remote
Senior Level, Lead/Staff
$185K/yr - $215K/yr
10+ years expOneSpan specializes in digital identity and anti-fraud solutions that enhance secure experiences. As the Director of Product Marketing, you will lead the strategy and execution of bringing cybersecurity solutions to market, guiding a team of product marketers and influencing key stakeholders.
Cyber SecurityFinancial ServicesFinTechInformation TechnologyInsurTechSaaSSecurity
Responsibilities
Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation
Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs
Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions
Establish scalable processes, templates, and governance for consistency and speed
Own the launch strategy and execution for new products, major releases, and market expansions
Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams
Assess and size market opportunities to guide prioritization and growth strategies
Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions
Oversee development of use‑case frameworks that guide product innovation and integration strategies
Build a competitive program: battle cards, 'why we win/lose,' field intel loops, pricing/packaging comparisons
Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions
Ensure message consistency across all channels, regions, and customer touch points
Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets
Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win
Partner with Sales Leadership and Enablement on training, certification, and play adoption
Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates
Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media
Champion our vision internally to drive alignment, excitement, and clarity across the organization
Qualification
Required
10+ years of B2B product marketing or product management experience, with at least 3+ years leading teams
Deep expertise in multi-factor authentication, mobile security, or fraud prevention
Experience in financial services (banking, insurance, fintech) strongly preferred
Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts
Proven success leading GTM strategy for technical products in high‑growth or enterprise environments
Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences
Demonstrated ability to manage multiple initiatives in a fast‑paced environment
Bachelor's degree in business, technology, or related field
Preferred
Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group)
Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization
Company
OneSpan
OneSpan is a cybersecurity provider in the financial services industry specializing in digital identity and anti-fraud solutions.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2000-01-14IPO
Leadership Team
Victor Limongelli
Chief Executive Officer
Will LaSala
Field CTO, Americas
Recent News
Best Endpoint Protection Security (EPP) Tools, Software, Solutions & Vendors
2026-01-17
Company data provided by crunchbase