The Walt Disney Company · 6 hours ago
Sr Franchise and Product Strategy Manager
Lake Buena Vista, FL
Full-time
Onsite
Senior Level
5+ years expThe Walt Disney Company is seeking a Sr Franchise and Product Strategy Manager to drive consumer-facing product strategies that impact the Walt Disney World business. This role involves developing and executing commercial product strategies, fostering collaborative relationships, and managing the implementation of franchise initiatives.
Amusement Park and ArcadeAnimationConsumer GoodsDigital MediaE-CommerceMedia and EntertainmentMulti-level MarketingPerforming ArtsResorts
Responsibilities
Build data-driven franchise strategies and work closely with cross-functional stakeholders to present compelling business cases
Develop site-wide franchise experience roadmaps based on site audience priorities, strategic franchise data, the Walt Disney Company priorities and Franchise content slate
Drive and support Disney Springs commercial growth strategies, including audience and seasonal priorities
Foster strong collaborative relationships with key client groups to ensure comprehensive and vetted recommendations including Finance, Walt Disney Imagineering, Industrial Engineering, Disney Live Entertainment, Consumer Insights, Marketing Strategy, and Revenue Planning
Manage the execution and implementation of approved franchise and character initiatives, leading partners and processes independently
Effectively prioritize projects in a fast-paced environment, clearly defining and articulating objectives and necessary steps
Qualification
Required
At least five years of experience in business development, strategy, consulting, integrated planning, brand management, finance, franchise, marketing, innovation, or web analytics
Experience in using data and analysis to inform and substantiate commercial recommendations
Demonstrated creative problem-solving skills and continuous improvement process skills
Strong financial and analytical acumen with a data-driven approach to identify franchise insights
Strong written and verbal communication skills
Strong project management skills, including the ability to manage complex work effectively and efficiently
Proactively identify business risks and opportunities, creating plans to substantiate planned revenue growth
High emotional intelligence with the ability to build strong partnerships and deliver results across various teams
Ability to translate complex problems and solutions into compelling presentations to present to senior executive leaders with confidence and an authentic style
Bachelor's Degree in Finance, Economics, Business, Industrial Engineering, Marketing, or other quantitative field or equivalent
Preferred
Knowledge of Walt Disney Parks and Resorts use of product franchises, characters, and experiences
Master's Degree or MBA
Benefits
Health and savings benefits
Educational opportunities
Special extras that only Disney can provide
Company
The Walt Disney Company
The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows.
10001+ employees
H1B Sponsorship
The Walt Disney Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (83)
2024 (63)
2023 (96)
2022 (130)
2021 (30)
2020 (40)
Funding
Current Stage
Public CompanyTotal Funding
$11BKey Investors
Citibank
2020-04-13Post Ipo Debt· $5B
2020-03-20Post Ipo Debt· $6B
1978-01-06IPO
Leadership Team
Robert Iger
CEO
Christine M. McCarthy
Senior Executive Vice President & Chief Financial Officer
Recent News
2026-01-20
Company data provided by crunchbase