DealerOn · 3 hours ago
Sr Director of Digital Advertising
DealerOn is an online marketing company providing website and agency services to automotive dealerships across North and South America. The Sr Director of Digital Advertising will lead the Digital Advertising department, oversee operations, and set strategic direction for growth and innovation, while mentoring the team and ensuring high performance and profitability.
Responsibilities
Set departmental strategy and guide tactical execution to achieve business objectives
Identify and implement opportunities for growth, efficiency, and profitability across digital advertising initiatives
Oversee customer relationship management to increase user engagement across key digital platforms
Lead and mentor Directors and Managers, establishing and maintaining OKRs, KPIs, metrics, and quality controls for all initial and recurring tasks
Instill a high-performance culture that promotes problem-solving, engagement, proactivity, collaboration, and accuracy
Manage team workflows and lead continuous improvement initiatives to streamline processes and enhance operational efficiency
Conduct technical audits on potential client websites and assess customer experience to inform strategy and recommendations
Drive high levels of customer satisfaction and retention through strategic oversight and hands-on support
Develop and execute strategies for client growth and retention, ensuring long-term success and profitability
Address and resolve client challenges, including de-escalating issues and ensuring positive outcomes
Lead monthly audits of team performance and review weekly revenue forecast reports to ensure alignment with financial goals
Represent the company as a subject matter expert at industry conferences and OEM meetings, contributing thought leadership and strategic insights
Manage cross-functional communications across DealerOn departments to ensure alignment and collaboration
Demonstrated leadership skills with a proven record of coaching and mentoring high-performing teams
Qualification
Required
Automotive Experience
Bachelor's Degree or equivalent industry-specific experience
12 years' experience in digital ad operations and programmatic advertising
8 years' experience in management role
Google Ads and Google Analytics Certifications
Experience managing processes for a large team of Digital Marketing Consultants
Ability to confidently communicate with automotive dealers
Proficient in Excel, Microsoft Word, Screaming Frog, and Photoshop
Proficient in Google Analytics and data analysis
Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
Preferred
Working HTML and CSS knowledge
Experience with multiple ad servers
Benefits
Medical, dental and vision insurance
Company matched 401K plan
Flexible PTO + Sick Leave
6 weeks paid Parental Leave
8 Paid National Holidays
Company-paid basic Life Insurance
Voluntary supplemental Life Insurance
Voluntary long-term/short-term disability insurance
Voluntary Pet Insurance
Optional Healthcare/Dependent Care FSA Account
Company
DealerOn
Car dealers using DealerOn’s websites and marketing services generate more leads and sell more cars than ever before.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
NexPhase Capital
2020-01-06Private Equity
Recent News
2025-09-14
2024-05-29
Company data provided by crunchbase