CTC · 1 day ago
Digital Marketing Manager
New York, NY, US
Full-time
Hybrid
Mid Level
3+ years expCTC is a trusted global partner in AI & ML, Enterprise Applications, Digital Services, Managed Services, and Business Services. They are seeking a Digital Marketing Manager to support and drive the email, direct mail, SMS/MMS, and digital targeting lists production process, ensuring the accuracy and timeliness of all campaigns.
AnalyticsConsultingProduct ResearchTraining
Responsibilities
Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
Ensure overall success of daily operations
Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
Actively participate in weekly production meetings with cross functional team members
Qualification
Required
Bachelor's Degree in Marketing, Analytics, or related field
3+ Years of Experience
Experience trafficking activities across multiple team members/functions
Experience using a trafficking tool or production management software to coordinate activities
Proficient in Microsoft Office
QA email rendering and functionality
Perform data testing
Circulate proofs for approval
Preferred
Proficient on targeting tool (Unica 12 preferred)
Adobe Analytics preferred
Company
CTC
CTC engages in cross-disciplinary business activities that respond to the research, scientific, technological, creative and educational needs of the leather, leather goods, footwear, apparel and textile industries.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase