Bitly · 2 hours ago
Website Growth Manager
United States
Full-time
Remote
Mid, Senior Level
$130K/yr - $179K/yr
3+ years expBitly is the world’s leading Connections Platform, empowering businesses to create memorable connections with their customers at every physical and digital touchpoint. The Website Growth Manager will own and scale how public-facing websites and landing pages drive signups and trials through non-paid channels, focusing on experimentation and optimization to improve acquisition performance.
AdvertisingAnalyticsBrand MarketingPublishingSocial MediaSoftware
No H1B
Responsibilities
Support the website acquisition strategy and own execution of the experimentation and testing roadmap aligned to new user goals
Identify high-impact opportunities across pages, flows, and site experiences to introduce new acquisition entry points
Launch and iterate on new on-site acquisition mechanics, not just optimize existing elements
Develop clear hypotheses grounded in data, user behavior, and prior learnings
Prioritize initiatives based on expected impact, effort, and confidence
Design, launch, and manage experiments to evaluate new acquisition ideas and improvements
Own end-to-end execution including setup, QA, launch, monitoring, and post-test analysis
Ensure experiments meet quality and data integrity standards
Maintain a structured backlog of acquisition ideas and experiments
Analyze experiment results and broader site performance to extract actionable insights
Translate findings into clear recommendations for iteration, scaling, or rollback
Partner with the Data team to ensure accurate tracking and measurement
Build recurring reporting that highlights acquisition performance and learnings
Partner with Web Development to implement acquisition-related updates and experiments
Partner with paid acquisition team to support landing page experimentation, optimization, and knowledge sharing, ensuring learnings are applied consistently across channels
Collaborate with Product Growth, Product Marketing, Design, Content, SEO, and Engineering partners to align acquisition initiatives with messaging, user intent, and execution
Share experiment roadmaps, idea backlogs, and learnings with cross-functional partners to inform future work
Establish and maintain documentation for acquisition experiments, learnings, and best practices
Build repeatable processes for intake, prioritization, execution, and reporting
Contribute to improving tools, workflows, and quality standards for ongoing web acquisition efforts
Support broader experimentation capability by sharing learnings, patterns, and guidance with partners across the organization
Qualification
Required
3–5 years experience optimizing high-volume, top-of-funnel website experiences with significant traffic and experiment velocity
Strong understanding of experimentation principles and performance analysis, with demonstrated experience driving high-impact improvements in acquisition and conversion performance
Experience designing and running experiments using common experimentation platforms (e.g., Optimizely, VWO, or similar tools)
Comfort working with analytics tools such as GA4 or similar platforms
Experience working in SaaS, freemium, or self-serve, product-led growth environments
Detail-oriented with strong QA instincts
Ability to manage multiple initiatives in a fast-paced environment
Clear communicator who can translate data into insights and recommendations
Preferred
Experience launching new website acquisition mechanics beyond basic page optimization
Familiarity with acquisition funnels and activation metrics
Basic understanding of HTML, CSS, or CMS workflows
Benefits
Inclusive health, dental, and vision plans built to support diverse lifestyles.
Employer contribution to HSA plans.
Generous paid parental leave.
Enhanced support for reproductive health, family planning, and new parents.
Robust mental health support and Employee Assistance Program (EAP) with confidential counseling services.
Comprehensive well-being benefits, including a reimbursement program,
Flexible PTO policy.
Impactful connections and community building through our Employee Resource Groups
Company-sponsored events to connect Bitizens together.
401k with up to 4% employer match, access to financial professionals to offer our employees the opportunity to plan for a strong financial future well beyond their working years.
Stock Options.
Life, Short-term Disability, and Long-term Disability options.
Flexible workspace support provided, including home office, cell phone, and WiFi service reimbursement.
Coworking reimbursement for eligible employees.
Voluntary Benefits: Pet Insurance, LegalShield, IDShield, Hospitalization, and Accident coverages.
Reimbursement for professional development.
Company
Bitly
Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$31.4MKey Investors
Khosla VenturesRRE Ventures
2017-07-10Acquired
2012-07-10Series C· $15M
2012-03-16Debt Financing· $1.4M
Leadership Team
Toby Gabriner
Chief Executive Officer
Kevin Raheja
VP Partnerships & Ecosystem
Recent News
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2025-11-04
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2025-07-19
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