Nationwide · 4 hours ago
Consultant, Marketing Management
Columbus, OH
Full-time
Hybrid
Senior Level, Lead/Staff
$97K/yr - $145K/yr
8+ years expNationwide is a leading brand in the insurance and financial services industry, seeking passionate associates for their Marketing Management positions. The roles focus on developing and executing marketing strategies to drive growth within the annuity business, emphasizing customer engagement and retention through innovative marketing programs.
BankingFinancial ServicesInsuranceLife Insurance
Responsibilities
Create the franchise: Lead strategy, design, and go-to-market for a differentiated annuity FP loyalty program—from value prop to tiers, recognition, and experiences
Make loyalty a growth engine: Craft a proposition that drives retention, repeat annuity conversations, and multi-product depth—not one-off spikes
Design moments that matter: Orchestrate high-impact touchpoints that help wholesalers open doors and elevate every meeting
Operate like a founder: Partner across distribution, sales leadership, product, compliance, legal, ops, and tech to ship—and iterate
Prove the compounding effect: Instrument metrics for retention, production growth, lifetime value, and tier migration—then optimize with data and advisor feedback
Lead where it counts: Build partner-specific strategies for BSM, with tailored, co-branded programs that resonate with Edward Jones’ advisor culture and planning philosophy
Turn intent into production: Launch growth marketing campaigns that increase advisor engagement, product consideration, and share of wallet
Equip the field to win: Deliver advisor-ready tools, content, enablement, and education that make wholesalers indispensable and meetings more productive
Learn fast, scale smart: Use analytics and test-and-learn loops to optimize every motion; share insights with national accounts, sales leadership, product, and compliance
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions
Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution
Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions
Ensures programs are on strategy and on schedule
Qualification
Required
FINRA SIE and Series 6 required at time of application or you will be required to get it within 120 days
Bachelor's degree in marketing, business administration or related field preferred
Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field
In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers
Knowledge of project leadership concepts and methodologies
Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships
Ability to lead and prioritize projects
Ability to function independently or in a team environment with limited supervision
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications
Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities
Preferred
Master's degree is a plus
Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus
Benefits
Medical/dental/vision
Life insurance
Short and long term disability coverage
Paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
Nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
Company-paid pension plan
Business casual attire
Company
Nationwide
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jim Grafmeyer
VP, Chief Enterprise Architect
Tony Fenton
Vice President Commercial Lines Underwriting & Product - Commercial, E&S and Specialty
Recent News
2025-11-24
2025-10-20
2025-09-27
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