Springer Nature · 7 hours ago
Senior Product Marketing Manager
New York
Full-time
Hybrid
Senior Level
$130K/yr - $150K/yrSpringer Nature is one of the leading publishers of research in the world. They are seeking a highly motivated and experienced Senior Product Marketing Manager to bridge product, sales, and marketing, creating messaging and positioning, and driving product launches to enhance adoption and revenue.
EducationPublishing
Responsibilities
Market & Customer Understanding: In close collaboration with Customer Experience, research market trends, competitor landscapes, and develop detailed buyer personas to understand customer challenges
Product Messaging & Positioning: Defining the unique value proposition and craft compelling narratives that resonate with target audiences
Go-to-Market (GTM) Strategy: Develop and execute plans for new product launches, including setting goals, defining metrics, and coordinating cross-functional teams
Sales Enablement: Create sales tools (e.g., presentations, battle cards) and training materials for sales teams to effectively communicate product value
Content Creation: Collaborate with marketing to develop product-focused content that highlights features and benefits
Cross-Functional Collaboration: Be a connector and bridge-builder in a global, matrixed organisation
Qualification
Required
Bachelor's degree in Business, Marketing, or related field or equivalent demonstrable experience
Significant demonstrable experience in Marketing, with an emphasis in Product Marketing
Strong, demonstrable experience in the Marketing of SaaS/DaaS/AI products; strong affinity for and understanding of data and AI technologies/market
Excellent communication and relationship management skills, particularly with senior and technical leaders
Ability to collaborate effectively with cross-functional teams
Experience with CRM and customer success platforms (e.g., Salesforce)
Strategic thinking & data analysis
Exceptional communication & storytelling
Customer focus & empathy
Project management
Benefits
Medical
Dental
Vision
Short and long term disability
Life and AD&D insurance
Tuition assistance
Employee assistance program
Paid vacation and sick time
Flexible spending accounts
401k retirement savings plan
Company
Springer Nature
Be Part of Progress - together we bring greater understanding to the world Springer Nature is one of the leading publishers of research in the world.
Founded in 2015
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Stephen Cornelius
Head of Product
Recent News
2023-01-27
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