Blackbaud · 6 hours ago
Director, Product Marketing
United States
Full-time
Remote
Director/Executive
$134K/yr - $174K/yr
10+ years expBlackbaud is a leading provider of AI-powered solutions for social impact, and they are seeking a Director of Product Marketing to lead their Product Marketing team. The role involves developing go-to-market strategies for Blackbaud’s financial management portfolio, collaborating with various stakeholders, and driving the strategic direction of the marketing efforts.
Cloud ComputingCloud Data ServicesNon ProfitSoftware
Responsibilities
Partner with product management to develop pricing and offer strategy
Become head storyteller for your solutions as you lead product launches
Develop a deep understanding of competition and buyer behavior to positively impact win rate and to effectively represent the market as a collaborator on Blackbaud’s annual and long-term strategies
Work closely with the full GTM team to develop and prioritize growth and retention plans for your solutions
Collaborate with senior leaders in growth marketing to establish strategy for lead generation and pipeline building
Ensure internal and external stakeholders are armed with value/differentiation presentations, pitch decks, call scripts, case studies, web content, white papers, and ROI tools
Analyze key metrics to understand the health of your portfolio and to inform GTM strategy and to drive alignment on priorities
Analyze team talent and engagement; recommend talent development and team building initiatives
Lead the development of PMK budgets and operating plans for programs within your portfolio of solutions
Collaborate with senior stakeholders, ensuring transparency on issues and decisions
Drive production of reporting when needed to effectively measure team metrics and optimize accordingly
Represent Marketing leadership as needed in cross-functional collaborations with Customer Success, Sales, Product Management, Data Sciences, Payments, Services, Finance, etc
Qualification
Required
Ability to represent buyers of financial management solutions including their operational challenges, content consumption behaviors, information requirements, sentiment regarding us and the competition, voices in the industry that influence them
Strong understanding of the social impact sector and the ability to identify emerging trends in the market
Rich understanding of the SaaS customer lifecycle and how each aspect of marketing supports those who engage with and support our customers in purchase, renewal, adoption, and usage
Early adopter of AI tools to connect product marketing insights to business needs
Confidence in decision making; Ability to develop and present executive level content, including business cases for pricing, marketing resources, product investment
Strong problem solving, analytical and mental acuity
Self-starter, creative thinker, excellent listener and communicator
Ten years' experience in product marketing, vertical marketing, or field marketing
Five years' experiencing leading marketing teams
Experience with Gong, Klue, Asana, salesforce.com, Marketo, Peerbound
Proficiency with MS Word, PowerPoint, and Excel
Expertise in the fundamentals of SaaS marketing and selling and the training and artifacts required to support customers and prospects
Proven experience in developing and executing marketing plans within and across distributed or matrixed teams
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery and measurement of marketing tactics that drive results
Benefits
Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program
Company
Blackbaud
Blackbaud is a provider of software and services designed for non-profit organizations enabling them to build strong relationships and more.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-07-22IPO
1999-01-01Acquired
Leadership Team
Mike Gianoni
Chief Executive Officer & Vice Chairman
Sudip Datta
Chief Product Officer and Senior Vice President
Recent News
2026-01-14
Company data provided by crunchbase