City of Farmington - Farmington, New Mexico · 1 day ago
Social Media Content Creator
The City of Farmington is seeking a Social Media Content Creator for the Farmington Regional Animal Shelter to create engaging content for social media platforms. The role involves researching ideas, producing videos, images, and text for posts, and collaborating with the shelter leadership to enhance engagement and promote adoptions.
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Responsibilities
Create various forms of social media content-text captions, videos, and images-suitable for the various social media platforms, Twitter, Facebook, Instagram, YouTube, etc
Publish posts according to the established social media content calendar
Collaborate with the shelter leadership team as well as city marketing team to ensure that every piece of content is relevant and helps FRAS maximize engagement, and reach with the ultimate goal of stimulating adoptions and enrollment in shelter programs
Ensure every piece of content you create aligns with FRAS core values and mission
Work closely with shelter leadership to story tell and create content around current priorities
Adhere to all FRAS organizational policies and procedures
Perform other duties as assigned
Attendance at work is an essential function of this position
Qualification
Required
Must be able to communicate effectively both verbally and in writing with superiors, colleagues, and individuals inside and outside of FRAS, display tact and above average communication and customer service skills
Must be able to maintain confidentiality and must be able to convey a positive and professional image to the public and employees
High School Diploma or equivalent, associates or bachelor's degree preferred
Valid driver's license with acceptable driving record for the past three years or state of current residency
Knowledge of social media trends, hashtags, best practices, and engagement strategy
Ability to work with creative tools like Adobe and/or Canva
Proven experience in creating engaging content on different social media platforms-Twitter, Facebook, Instagram, and YouTube
Ability to turn a concept into compelling content
Ability to incorporate FRAS mission and identity in digital content
Extensive knowledge of the popular social media platforms
Ability to work with and around animals as well as staff, volunteers, fosters, and shelter customers
Extensive background checks required
This position has the responsibility to participate in and comply with the City's Environmental, Health, and Safety program
Preferred
Associates or bachelor's degree preferred