WebFX · 6 hours ago
Jr. Digital Media Public Relations Specialist
Harrisburg, PA
Full-time
Onsite
New Grad, Entry Level
$45K/yr - $48K/yrWebFX is a full-service digital marketing agency that has been recognized as the Best Place To Work in Pennsylvania. They are seeking a Jr. Digital Media Public Relations Specialist who will build relationships and drive visibility for brands through strategic media partnerships and content ideation.
AdvertisingContent MarketingDigital MarketingSEMSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications
Pitch original, high-value story ideas that align with publisher editorial standards and audience needs
Earn consistent publication opportunities through reputation, credibility, and the quality of ideas—not transactional outreach
Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority
Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites
Help clients build trust and authority in the eyes of Google Search and AI search engines
Specialize in earning AI Search citations and references—a core driver of visibility in modern search experiences
Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind
Operate like an editor-in-chief: ideate story angles, headlines, themes, and narratives across industries
Identify emerging trends, content gaps, and timely opportunities publishers want to cover
Build content frameworks and creative direction for writers rather than executing all writing personally
Ensure all content aligns with brand voice, authority positioning, and publisher expectations
Actively build and manage your professional digital footprint so publishers can research and validate your expertise
Maintain visibility across social media, blogging platforms, personal websites, and journalism tools (e.g., Muck Rack)
Establish credibility through a history of high-quality publications and recognizable bylines
Represent the company and its publishing network as a polished, authoritative media partner
Help manage and grow owned digital publications within our media network (e.g., technology, lifestyle, and niche verticals)
Develop headline strategies and editorial direction that drive traffic, revenue, and authority for owned sites
Use owned media to strengthen personal and organizational credibility with third-party publishers
Contribute to positioning our network as award-winning, professional, and industry-respected
Translate media coverage into measurable client outcomes: visibility, authority, search trust, and lead generation
Align publisher placements with broader digital marketing and SEO strategies
Leverage your network to secure coverage across virtually any site on the web
Help pioneer and scale innovative services in AI SEO and modern digital PR
Qualification
Required
A Bachelor's Degree: All majors welcome!
GPA: 3.4 or above
Relationship building and professional networking
Persuasive communication and pitching
Brand positioning and reputation management
Content strategy, ideation, and editorial direction
Digital PR, earned media, and authority building
Familiarity SEO, backlinks, and search trust signals
Deep curiosity about media trends, internet culture, and publishing ecosystems
Ability to see the 'big picture' while managing many moving parts
Benefits
Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
Pet Friendly Office
Profit Sharing
On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar
Surprise catered breakfasts, lunches, mid-day snacks, and more!
On-site Yoga sessions
On-site Fitness Center
150% Company Match Of Personal Charity Donations
Generous Paid Time Off
Employee Wellness Program, including a free FitBit and fitness challenges
Humanitarian Trips
Health/Vision/Dental Coverage
New Parent Support
Casual Dress Code
Home Buyer Program
Personal Desk Fund
Green Commute Benefits
Pawternity Leave
Merit-based promotions (we promote from within, you will move up and grow here!)
Company
WebFX
WebFX provides internet marketing, SEO, web design, and development services to medium to large sized businesses.
Founded in 1997
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$6.44MKey Investors
Trilantic North America
2021-10-20Private Equity· $6.44M
Leadership Team
W
William Craig
CEO and Co-Founder
K
Karie Shearer Craig
Co-Founder
Recent News
Company data provided by crunchbase