Jet Coffee · 6 hours ago
Brand and Marketing Manager
Lafayette, LA
Full-time
Onsite
Mid Level
$61K/yr - $61K/yrJet Coffee is seeking a high-energy, creative Branding and Marketing Manager to enhance their brand visibility across various platforms. The role involves creating engaging content, executing social media strategies, and supporting marketing events while fostering community connections.
Food and Beverage Services
Hiring Manager
Gabby Constant
Responsibilities
Develop and implement comprehensive branding/social media marketing strategies across platforms such as Facebook, Instagram, and TikTok to boost brand visibility and engagement
Create compelling content including graphics, design, videos, photography, and written posts that align with branding guidelines and goals
Manage daily social media activities using tools like Business Suite to schedule posts, monitor interactions, and analyze performance metrics
Conduct social research to gather insights on our audience, industry trends, and competitor activities to influence content planning
Utilize Adobe Creative Suite applications such as Photoshop, Lightroom, and Illustrator for graphic design projects
Capture, produce and edit video content
Manage advertising on all of our platforms (Facebook, Instagram, Tiktok, etc.) to maximize reach through targeted audience segmentation
Analyze web analytics using Google Analytics, Reviews and/or other tools to measure effectiveness and refine strategies accordingly
Maintain strong relationships with local partners, and community members to foster brand loyalty through meetings and events
Partner with Marketing Leader on all internal and external events, providing hands-on support through planning, prep, setup, and event-day execution
Lead store decorating (customer touchpoints) and partner with the Marketing Leader on seasonal events we host
Respond to customers through social media platforms, emails, and reviews
Qualification
Required
Proven experience in social media management, photography, videography, graphic design, digital marketing, or related roles with a portfolio of successful campaigns
Proficiency in Canva, Adobe Photoshop, Lightroom, Illustrator, and Adobe Creative Suite for content creation; video editing skills are needed
Understanding of search engine optimization principles, keyword research methods, and web analytics platforms like Google Analytics
Experience with social media scheduling tools such as Business Suite for efficient execution
Knowledge of Facebook Advertising platform for creating targeted ad campaigns that drive engagement
Excellent proofreading skills with an eye for detail in all written content
Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment
Strong relationship management skills to collaborate effectively across teams and partners
Benefits
Health Insurance (50% Company Paid, 50% Employee Paid)
Vision Insurance and Dental insurance (100% Company paid)
$50,000 Life Insurance Policy (100% Company paid)
Starting base of Two-Weeks PTO
Company
Jet Coffee
A coffee shop with a dream to make the world a better place, a love for people, and the pursuit of the best coffee known to man.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase