Lenovo · 4 hours ago
Solutions and Services Brand and Performance Marketing Director
Morrisville, NC
Full-time
Hybrid
Director/Executive
$160K/yr - $240K/yr
12+ years expLenovo is a global technology powerhouse focused on delivering smarter technology for all. They are seeking a Solutions and Services Brand and Performance Marketing Director responsible for building and strengthening Lenovo’s Solutions and Services Group brand globally through story-driven marketing that fuels demand and pipeline growth.
ComputerConsumer ElectronicsElectronicsHardwareMobileWearables
Responsibilities
Own and evolve the global SSG brand narrative, ensuring Lenovo’s solutions and services are clearly positioned through outcome-based, customer-centric storytelling
Translate complex technical capabilities into clear, executive-level stories that articulate business value, differentiation, and proof
Build a repeatable storytelling framework that spans campaigns, events, web, content, and customer advocacy
Establish Lenovo’s Solutions & Services brand as a trusted authority through thought leadership, industry narratives, and customer success stories
Build and scale a world-class customer reference and advocacy program that produces credible, sales-ready assets (case studies, videos, event speakers, peer references)
Ensure customer stories go beyond 'what was delivered' to clearly articulate business outcomes, ROI, and transformation impact
Partner with Sales to activate customer stories directly in account-based motions, pipeline acceleration, and late-stage deals
Design and execute integrated marketing programs that drive high-quality, sales-qualified leads, not just top-of-funnel awareness
Co-own with Sales the design, execution, and optimization of integrated marketing programs that drive sales-qualified leads, pipeline creation, and deal acceleration across priority segments
Ensure events, campaigns, and digital programs are optimized for intent, conversion, and pipeline contribution, not vanity metrics
Use storytelling and content strategy to attract, nurture, and convert high-value enterprise prospects
Establish clear metrics to measure lead quality, pipeline influence, conversion rates, and revenue impact
Serve as executive lead for global events, Lenovo-owned experiences, and vertical-specific activations
Design event strategies that deliver compelling storytelling moments while driving qualified lead capture and pipeline creation
Ensure event content, speakers, and experiences align tightly to priority solutions, target buyers, and sales motions
Partner with Sales to ensure event leads are actionable, prioritized, and followed through
Oversee SSG’s web and digital presence, ensuring storytelling, navigation, and content clearly guide buyers toward action
Lead integrated campaigns across digital, paid media, content, and social that balance brand building with demand generation
Continuously optimize messaging, content, and calls-to-action to improve engagement, qualification, and conversion
Establish measurement frameworks that connect storytelling and brand programs directly to lead quality, pipeline, and revenue outcomes
Track performance across campaigns, events, and digital experiences—using insights to continuously refine messaging and targeting
Own brand governance to ensure consistency in messaging, voice, design, and storytelling across regions and channels
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (Master's preferred)
12+ years of B2B technology marketing experience, including storytelling, brand, and demand-driven programs
Preferred
Proven success using story-led marketing to generate qualified leads and influence pipeline in complex enterprise sales environments
Demonstrated experience owning explicit marketing-qualified lead (MQL) and sales-qualified opportunity (SQO) targets, with accountability for lead quality, conversion rates, and downstream pipeline impact in partnership with Sales
Strong expertise in executive storytelling, messaging, and narrative development for global audiences
Significant experience partnering with enterprise Sales organizations, including shared accountability for lead quality and pipeline contribution
Track record of building customer advocacy programs that directly support revenue growth
Strong analytical skills with experience measuring lead quality, pipeline contribution, and ROI
Experience managing agencies, vendors, and significant marketing budgets
Global experience mindset with willingness to travel ~20%
Company
Lenovo
Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices.
10001+ employees
H1B Sponsorship
Lenovo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (76)
2024 (52)
2023 (75)
2022 (82)
2021 (58)
2020 (67)
Funding
Current Stage
Public CompanyTotal Funding
$3.35BKey Investors
Alat
2025-01-08Post Ipo Debt· $2B
2024-04-01Post Ipo Debt· $500M
2017-10-03Post Ipo Equity· $500M
Leadership Team
Yang Yuanqing
Chairman & CEO
Greg Huff
CTO, CSO, and SVP of Development, Quality, and Customer Care, Infrastructure Solutions Group
Recent News
2026-01-25
2026-01-25
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2026-01-24
Company data provided by crunchbase