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Rose International · 1 day ago

Lifecycle Marketing Manager

Mountain View, CA

Full-time

Hybrid

Mid, Senior Level

$70/hr - $80/hr

5+ years exp

Rose International is a Software/Financial Services/IT company seeking a Lifecycle Marketing Manager. The role involves driving growth marketing and lifecycle marketing initiatives using advanced analytics and AI to enhance customer experiences and retention.

Human ResourcesInformation TechnologyOutsourcingProject ManagementStaffing Agency

Growth Opportunities

Responsibilities

Work closely with product marketing, go-to-market teams, analytics, and finance Critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies

Craft and implement advanced lifecycle strategies, across various channels like email, SMS, push notifications, in-product, and landing pages, using segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals

Apply data-driven insights and predictive models to enhance customer experiences and maximize customer retention

Drive attach, upgrade, retention and trial conversion strategies

Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages

Build detailed program schedules - from project kick off, campaign development, Q/A, legal review, to deployment and results tracking

All while managing stakeholder expectations and communicating out project timelines

Work cross-functionally with product marketing, engineering, data and marketing operations, analytics, creative, and legal teams to spearhead initiatives, without direct reports, in order to optimize the omni-channel end-to-end customer experience

Identify the key performance indicators to measure success, both leading and lagging indicators, including: revenue impact, ROI, retention, and customer growth

Recommend test plans to measure incremental lift for customer growth, onboarding, trial conversion, and retention strategies, including A/B testing

Analyze results along with analysts and recommend optimization opportunities

Write creative briefs

Manage creative development with content and visual designers and developers

Solicit legal approval for marketing assets

Partner with the Marketing Operations team to document requirements to bring strategies to the launch phase

Launch full-scale programmatic campaigns, involving hands-on tasks such as copywriting, journey mapping, and flow quality assurance

Qualification

Lifecycle marketingSaaSAI/ML modelsTableauProject Management softwareMarketingResearchStrategistCreative design

Required

BA / BS degree is required

Candidates must have a degree

Bachelor's degree in Business or Marketing - Highly Preferred

Drive growth marketing, lifecycle marketing, and personalization initiatives leveraging advanced analytics and AI including ML, genAI, recommendation systems, etc) and marketing & sales technologies for SaaS products

Breadth of knowledge across all areas of CRM marketing channels (eg, email marketing, push notifications, SMS, in product display ads) with depth and hands-on experience in at least one

Deliver AI-driven marketing solutions with strong command of different types of model techniques such as propensity models, AI/ML models or generative AI and applying them to impactful marketing use cases

Use Google Docs, Google Sheets, Google Slides and digital canvases such as Miro or Mural to facilitate verbal, written and visual presentation

Use reporting dashboards including Tableau, Amplitude

Leverage Project Management software such as Quickbase, Workfront, Asana, or Jira to organize, track, and manage projects

Use creative design and prototyping SaaS products such as Figma or Canva to facilitate creative design development