Gray Media · 3 hours ago
MULTIMEDIA SALES MANAGER - WSAZ (HUNTINGTON)
Huntington, WV
Full-time
Onsite
Mid, Senior LevelGray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking an experienced Multimedia Sales Manager for their Huntington office. The role involves leading a sales team, developing new business opportunities, and managing revenue and budget to drive success across broadcast and digital platforms.
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Responsibilities
Work with the Sales Management Team to employ a servant leadership sales culture, where support, accountability, and winning drive our success
Recruit, hire, and train Digital and Business Development Focused Multimedia Executives
Develop a steady stream of new business across our platforms
Attend CNAs and Pitches regularly with Multimedia Executives
Serve as the subject matter expert on all company solutions and systems, providing guidance and support to the sales team
Own achievement of the station's local sales budgets (broadcast and digital), setting targets and tracking performance
Develop and execute integrated sales strategies that drive revenue across all channels
Analyze market and performance data to identify opportunities, optimize pricing and packaging, and report results to senior leadership
Develop new revenue streams and approve/clear orders
Recruit, train, and supervise local Media Executives
Lead sales training and coaching programs to elevate team performance across broadcast and digital platforms
Manage, mentor, and hold accountable all local Media Executives
Continuously recruit and build bench strength for team growth
Make sales calls alongside Media Executives to model best practices and support success
Plan and lead the strategic growth and monetization of digital products and packages
Expand and diversify the station's internet advertising base through prospecting, partnerships, and new product development
Develop packages and sponsorships to drive incremental revenue
Act as a client-facing resource for key accounts
Build relationships, present solutions, and ensure excellent service delivery across the department
Evaluate and resolve customer service concerns as needed
Assist the Director of Sales in managing inventory, research, personnel, and rates
Develop strategies with the Director of Sales for goal-setting expectations
Actively participate in weekly creative meetings to identify new business opportunities
Work collaboratively with other sales leaders
Remain current with market conditions and competitive landscape
Perform other job-related duties as requested
Qualification
Required
Excellent written and verbal communication skills
Strong organizational and time management skills
Keen ability to negotiate and close business
Ability to quickly adapt to changing priorities and handle decision-making calmly under pressure
Ability to remain positive and foster a positive work environment
Previous sales experience (Media Sales preferred)
College degree
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Strong understanding of broadcast television sales (on-air and online)
Strong knowledge of digital advertising products, programmatic basics, audience targeting, and measurement metrics
Overall knowledge of Nielsen/ComScore ratings and methodology
Advanced knowledge of the current station programming schedule
Computer literacy and strong technical aptitude
Proven ability to lead and motivate a team of Media Executives
Ability to build and maintain relationships and trust with clients
Ability to set strategic direction both internally and externally
Ability to give public presentations and communicate effectively with diverse audiences
Must be a good listener
Ability to meet tight deadlines and perform well under pressure
Ability to remain current with market conditions and competition
Experience leading both local account executives and digital account executives in achieving sales goals
Preferred
Wide Orbit experience
WOMS (Workspace Optimization Management System) experience
Advanced Microsoft Excel proficiency
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
Founded in 1897
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase