Knox Systems, Inc. · 9 hours ago
Director of Demand Generation, ABM, & Marketing Operations
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$165K/yr - $180K/yr
5+ years expKnox Systems, Inc. runs the largest Federal managed cloud, building and operating secure cloud and AI environments for the U.S. government. The Director of Demand Generation, ABM, and Marketing Operations is responsible for building and scaling the digital demand engine, driving awareness and pipeline generation across the customer journey.
ComputerCyber SecurityGovernment
Hiring Manager
Kathleen Howell
Responsibilities
Own Knox’s demand generation, ABM, and marketing operations strategy with a primary focus on pipeline creation and revenue impact, not lead volume alone
Define data-driven demand and pipeline plans using both top-down targets and bottom-up forecasting in close partnership with Sales and Finance
Design, execute, and scale digital-first demand programs across paid media, website marketing, email, lead nurturing, digital ABM, and other performance-driven channels
Build, execute, and iterate on ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees
Partner with Content on SEO and AEO strategy while owning the technical, operational, and performance aspects that support discoverability and conversion
Own Knox’s website as a core demand and conversion engine, ensuring it is continuously updated, optimized, automated, and aligned with digital campaigns and pipeline goals
Define and manage demand generation and marketing operations budgets, continuously tracking ROI and reallocating investment based on performance
Define, implement, and scale marketing operations processes and martech, including marketing automation, attribution, lead scoring, routing, lifecycle stages, and hand-offs to Sales
Build dashboards and reporting that align Marketing, SDR, and Sales teams around shared pipeline metrics, visibility, and accountability
Consistently meet or exceed pipeline generation targets, reporting results, insights, and learnings to the executive team
Remain hands-on while building repeatable digital demand, ABM, and ops playbooks to support future scale
Qualification
Required
5+ years of B2B demand generation experience, preferably in SaaS or complex, technical products
Proven track record generating sales-aligned pipeline through digital demand and ABM programs
Strong experience across digital demand channels, including paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing
Demonstrated ability to set data-driven targets, build forecasts, and optimize performance based on results
Experience with marketing operations, martech, and automation, including attribution, lead scoring, routing, and CRM integration
Strong analytical skills with the ability to translate data into insights and executive-level reporting
Proven ability to operate strategically while executing tactically
Strong cross-functional collaborator in fast-paced, high-accountability environments
Preferred
Experience marketing to federal, government, or other highly regulated audiences
Familiarity with FedRAMP, compliance, cloud infrastructure, or cybersecurity concepts
Experience scaling demand generation in a growth-stage company
Prior experience designing or executing ABM programs
Comfort working with long, complex buying cycles
Benefits
Medical
Dental
Vision
Life & Disability
Unlimited PEO
Employee funded 401k plan
Company
Knox Systems, Inc.
FedRAMP in 90 Days for 90% less.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$6.5MKey Investors
Felicis
2025-07-10Seed· $6.5M
Leadership Team
Irina Denisenko
Chief Executive Officer
Shira Rubinoff
Strategic Advisor
Recent News
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